If Jeff Bezos, the billionaire CEO of Amazon, has his way, thousands of drones could soon be hurtling through the airspace above our heads, delivering millions of packages to Amazon's customers. Instead of having to wait the eternity of a day to receive their orders, consumers could get them in 30 minutes, or less.
Impulse buying has none of these elements -- you see it, it sings to you, you want to possess it, you might deliberate for a few seconds about the fact that you don't really need or maybe you cannot really afford it, and then you buy it anyway because practical factors don't really play a part in the decision.
As I frantically search Amazon for the perfect Lady Bug costume that isn't too itchy, has antennas and comes with a tutu (but not a black one, only red), I can't help but feel conflicted. Gifts are a huge part of the exhilaration children feel at Christmas, but I don't want it to be limited to that.