We spend billions of dollars in this country treating diseases that could be moderated or prevented by better and healthier food access and choice. A great number of these treatments are for the uninsured and take place in the emergency room. This is not cost-effective.
Can the market do well by doing some good? Why not? In Chicago alone we have identified a half-million-plus people who live in a Food Desert with no or distant grocery stores but nearby access to fast food.