By branding it as a disease, are we running the risk of attaching new negatives to already struggling individuals? That is yet to be seen, as is what impact the AMA's proclamation might actually have on the fight to end obesity.
There is a certain irony in the nearly immediate juxtaposition of the rare introduction of a new FDA-approved drug for weight loss (Belviq) to the marketplace and the recognition of obesity as a "disease" by the AMA. A line from the movie Jerry Maguire comes to mind: "You complete me!"
Victimizing obesity as a disease is dangerous territory, and from my perspective just feels like another excuse for pharmaceutical companies to make money. Why would anyone choose diet and exercise over a magic pill? I certainly wouldn't.