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Amit Seth

(VIDEO) Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen's Amit Seth

Andy Plesser | Posted 06.16.2014 | Media
Andy Plesser

SAN FRANCISCO - While measurement tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for ...

Addressable TV's Roll-Out Will Be Uneven: Nielsen's Seth

Andy Plesser | Posted 06.06.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countri...

Nielsen to Expand OCR Data Source Beyond Facebook

Andy Plesser | Posted 12.16.2013 | Media
Andy Plesser

NAPA, CA -- In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences' offline beha...