When a fatal disease like ALS comes into your life you have two choices: accept the diagnosis and wait to die or use everything you've got to fight. When Kevin Gosnell was diagnosed, he chose to fight. Kevin immediately put his business acumen and CEO leadership skills to work to come up with an idea - ALS ONE.
After an incredible summer of ALS Ice Bucket Challenges, I think it's important to review this zeitgeist moment in order to learn. On the dawn of Breast Cancer Awareness Month, I think it's also interesting to compare and contrast the grassroots ALS Ice Bucket Challenge with years of "Pink" efforts to support Breast Cancer.