After an incredible summer of ALS Ice Bucket Challenges, I think it's important to review this zeitgeist moment in order to learn. On the dawn of Breast Cancer Awareness Month, I think it's also interesting to compare and contrast the grassroots ALS Ice Bucket Challenge with years of "Pink" efforts to support Breast Cancer.
After a nine-year battle, my husband Randy Pipkin died of ALS in late March. Aside from the horrors of ALS, we had a great life together. We lived in the moment and truly were partners in life. Before Randy got sick, we traveled the world, lived in New York City and enjoyed the best life had to offer. We had big jobs, a big life and, most importantly, we were truly in love.