Analytics

Fighting Crime: Help From The Crunching Data

Mark Cleverley | Posted 05.15.2012

Mark Cleverley

Crime is getting a one-two punch. This new approach is called predictive analytics and it's happening now because we're in the age of Big Data.

Predictive Analytics: Using Real-Time Data to Help Transform Public Safety

Posted 05.01.2012

Through using predictive analytics, real-time insights transform public safety, and enables the police and fire departments to prevent crime and fight...

Is it Time for Healthcare to Engage Patients as Consumers?

Harry Reynolds | Posted 05.01.2012

Harry Reynolds

We are entering the age of the empowered health consumer. Consider that 50 million consumers will enter the individual and exchange insurance market by 2017.

How to Transform a City: Lessons from the IBM Smarter Cities Challenge

Steve Hamm | Posted 04.26.2012

Steve Hamm

"The secret of getting ahead is getting started." Mark Twain Today, IBM announced the 33 cities that will participate this year in its Smarter Cities...

Help Me Understand ...

John Joss | Posted 03.24.2012

John Joss

We live in an era of over-communication surpassing the grotesque, bordering on the obscene. We are now the helpless victims of TMI, or Too Much Information.

No Analytics for You; How Children's Education Apps Could Suffer Under New Regulations

Morgan Reed | Posted 01.07.2012

Morgan Reed

Flurry Analytics, the leading provider of app analytics, recently decided to no longer allow its services to be used by apps for children.

Commemities: Analytics in the Age of Web 2.0

David Nordfors | Posted 01.02.2012

David Nordfors

It's time to go beyond surveys and other analytics that can't spot new trends without first assuming their existence. Can it be done? Yes, it can, using the data in the clouds and introducing new ways of thought.

It Is Your Reputation, After All

Alan W. Silberberg | Posted 12.27.2011

Alan W. Silberberg

Social media is no longer just a buzzword, but really a part of daily life. Now the new thing is a play on the old one, "You've got Klout." Or do you? Or do you have Peerindex? Do you know your grade on Grader? Do you know what your Kred is?

Predicting Student Success With Credit Score Calculators

Education Week | Sarah D. Sparks | Posted 08.30.2011

Editor's note: This article has been truncated. Please read the full story at Education Week. The use of analytic tools to predict student performa...

The Mobile Shopping "Thumb" Generation

Chris Brassington | Posted 05.25.2011

Chris Brassington

The changing face of shopping and the part the mobile is playing in this revolution via the "thumb" generation. Folks are moving from high street shop...

In a Complex World, Basics Are the Key to Effective Website Search

Chris Curtin | Posted 05.25.2011

Chris Curtin

It's almost a thoughtless reflex when people visit a website. The first thing they often do is type a description of their heart's desire in the searc...

What's in a Twitter Name? That Which We Call a Customer...

Brett King | Posted 05.25.2011

Brett King

Why is it that there are banks who won't let me open an account unless I have a home telephone number, and yet in respect to mechanisms I use more frequently, namely FB and Twitter, they ignore me?

It's All About the Chemistry...

Joe Favorito | Posted 05.25.2011

Joe Favorito

Three young entrepreneurs, serial hoops followers, have spent five years compiling the best in show and are going to showcase the information to NBA teams with their product, Team Chemist.

Evolutionary marketing - Tribal, viral and mobile

Brett King | Posted 05.25.2011

Brett King

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage...

Lady Gaga Video Views Top 1 Billion And Break Record, Says Visible Measures

Posted 05.25.2011

*See video below* Lady Gaga is so popular that she belongs to a club of one--herself. According to online analytics company Visible Measures, La...

Neurofinance: Gaming the Human Brain?

N. E. Marsden | Posted 05.25.2011

N. E. Marsden

Wall Street has come up with a new twist on "insider trading": brain science. Neuroeconomics and Neurofinance give new meaning to the term "Pandora's Box."