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Analytics

Inspiring Connections and Conversations: This Week In Daily Giving

Ari Nessel | Posted 02.03.2016 | Impact
Ari Nessel

Connecting people through conversations and resources serves as the catalyst to social change. The Pollination Project gives $1000 seed grants to grantees making a difference in the way that we talk about and address social matters, as well as how we allocate resources to the communities that need them most.

Content Inspiration From 3 Impressive Brand Publishers

Sachin Kamdar | Posted 01.22.2016 | Media
Sachin Kamdar

Whether you write or create content for a media outlet or brand, take some tips from these content all-stars who have pushed past the predictable, and offered their audiences what they want to hear about, not what a brand wants to tell them.

The 5 Best Social Media Marketing Tools You Aren't Using

Brian Hughes | Posted 01.21.2016 | Technology
Brian Hughes

Still tracking tweets, likes, favorites, followers, and comments the old-fashioned way? In 2016, say goodbye to outdated, clunky dashboards and manual social media account management.

The Skynet is Falling!: Which Data Science Outsider are You?

Zev J. Eigen | Posted 01.12.2016 | Technology
Zev J. Eigen

"The Intern" is a movie about a retired septuagenarian workhorse from another era who lands an internship at a hip internet startup. Could he possibly...

Analytics for the Win?

Tim Chartier | Posted 12.28.2015 | Science
Tim Chartier

Why use data-driven decision-making in professional sports? To win and win more! Seriously though, if we pour over the numbers, click our data heels and just believe, can our team really win more? Will the use of data lead to a "Moneyball" effect? Does it pay to believe in analytics?

The Secret Savvy Arts Marketers Know

Damian Bazadona | Posted 12.11.2015 | Business
Damian Bazadona

From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things that keep these organizational leaders up at night.

Creating Breakthrough Innovations Through Design With Big and Small Data Analysis

Soren Petersen | Posted 12.08.2015 | Business
Soren Petersen

For decades, Business Intelligence (BI) and, more recently, Big Data Analytics (BDA) has been successfully applied to create incremental innovations.

Talking Analytics with Frank Armour of American University's Kogod School of Business

Phil Simon | Posted 12.07.2015 | Business
Phil Simon

As I wrote in Too Big to Ignore, the era of Big Data and analytics is here. To this end, many colleges and universities are getting with the times.

What Silicon Valley Is Saying About Disrupting Insurance

Amy Radin | Posted 12.02.2015 | Business
Amy Radin

OH at Insurance Disrupted 2015 - November 18 - 19 - Cosponsored by Silicon Valley Innovation Center and Insurance Thought Leadership: "How did yo...

The Future of the Internet of Things Is Amazing, If We Don't Muck It Up

Alisa Valudes Whyte | Posted 11.25.2015 | Technology
Alisa Valudes Whyte

For all the promise, there is some serious blood and sweat work to be done to realize the Internet of Things (IoT) future we're all imaging. Not only in terms of continuing technology innovation, but also in solving problems of standardization and protecting IoT systems from hackers.

2015 State of Analytics - 20 Key Business Findings

Vala Afshar | Posted 11.20.2015 | Technology
Vala Afshar

A 2015 PwC survey of 1,300 CEOs in 77 countries, ranked data mining and analytics as the second most strategically important digital technology and organization capability, only behind mobile technologies for customer engagement.

7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2015 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

In The Land of Fairy Tales and Unicorns, Big Data Stands Tall

Yee Lee | Posted 10.29.2015 | Technology
Yee Lee

Where else but Silicon Valley do "Unicorns" munch lazily among Redwood cities, venture capitalists spout fountains gold promising everlasting returns, and entrepreneurial princes try their hand at pulling cash from stone.

Nero to Neurons to Networks

Graham Ahearne | Posted 10.08.2015 | Technology
Graham Ahearne

The ancient Roman emperor Nero gets a bad rap. He's infamous for allegedly fiddling while Rome burned, and in fact has been accused of starting that fire to clear room for a palace he was building -- all in all, not a great move for approval numbers.

The CxO's Newest BFF: The Data Scientist

Syed Hoda | Posted 10.06.2015 | Business
Syed Hoda

Thinking of your data analyst as just another geek in a cube is so 2011. Data science has gone mainstream and is reshaping the very notion of data from a bunch of numbers in reports to a dynamic engine of business intelligence.

The 10 Most Instagrammable Cities in Europe

Eating Europe Tours | Posted 10.06.2015 | Travel
Eating Europe Tours

Wondering which European cities are best represented on Instagram? Yep, we were too! So we undertook the highly scientific mathematical research of finding out how many times the hashtags for the names of each city in Europe have been used.

Internet of Things in Sports

Beverly Macy | Posted 10.05.2015 | Sports
Beverly Macy

By 2020 the Internet of Things is on target to be a trillion dollar industry with approximately 26 billion objects set to be linked together on the Internet. This trend will literally affect everyone's daily life and most industries and businesses.

Is There a Solution to the NFL Injury Crisis?

Dani Bostick | Posted 10.01.2015 | Sports
Dani Bostick

When a player suffers an injury during the game, it isn't always because of what happened on the field in that moment. The seeds of injury can be sown by under-training, overtraining and a variety of other factors.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.

Publishers Need To Get With The Times: Analytics Is The New Advertising

Jonathan Albright | Posted 09.21.2015 | Media
Jonathan Albright

For platforms like Facebook, content is a means to an end for analytics data, not the other way around. Advertising--as iconic as it might have been in the mass media days--unfortunately, is neither.

How to Be a Data Scientist

Apryl DeLancey | Posted 08.13.2015 | Technology
Apryl DeLancey

For my entire career I just thought that I was a statistician that was really good at finding the deep insights from data and who could write a bit of code in a few languages. Then, a few months ago I started taking some workshops at one of the hot new "trade schools" that teach code, analytics, marketing, UX and more.

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Time

Gavin Douglas | Posted 07.28.2015 | Media
Gavin Douglas

This is Television 2.0: An ambitious and vital step that needs to be taken by the television industry to generate, aggregate and deliver layers of meaningful audience metrics on each of their TV shows.

IoT: We All Believe the Hype -- Now What?

Syed Hoda | Posted 07.22.2015 | Business
Syed Hoda

rather than further contributing to the hype, the question for many is quite simply: now what? Well, now, it's about "doing" IoT rather than just preaching about IoT...to help make IoT more of a reality.

What Marketers Really Need To Know About Big Data

Daniel Newman | Posted 07.21.2015 | Business
Daniel Newman

Big data is a game changer. But is big data a tech or marketing tool? The answer is both. Big data plays a role in marketing campaigns and gathering insight. To utilize big data most effectively, marketers must understand its use in the following roles.