If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.
This is Television 2.0: An ambitious and vital step that needs to be taken by the television industry to generate, aggregate and deliver layers of meaningful audience metrics on each of their TV shows.
rather than further contributing to the hype, the question for many is quite simply: now what? Well, now, it's about "doing" IoT rather than just preaching about IoT...to help make IoT more of a reality.
Big data is a game changer. But is big data a tech or marketing tool? The answer is both. Big data plays a role in marketing campaigns and gathering insight. To utilize big data most effectively, marketers must understand its use in the following roles.
A day does not pass without my receiving multiple emails announcing webinars, publications, and workshops focused on talent analytics. Talent analytics has become an important area in both consulting firms and corporations.
When it comes to gaining an edge over the competition, businesses today need to leverage every advantage possible. Whether you want to admit it or not, regardless of the industry in which you are involved, your competitors are out there.
The main difference of having a good user experience and an amazing user experience will often crawl back down to the ability to understand our users, and their behaviors using our apps, websites, and products in general.
Beyond the home, as the smart city evolves, we'll have street lamps that only come on when someone is there, traffic systems that dynamically reroute based on what's happening on the roads, buildings that optimize themselves to the number of people and weather conditions - so much is possible.
My guess is that Disney Data Mining is going to change everything about the Walt Disney World Resort -- but I also think the knowledge will have a huge impact on every business interested in the Internet of Things (IoT).
The good folks at Captain Economics did a great post a couple of weeks back on 'The Economics Twitosphere Top 100 Influential Users'. We followed up with our own post, Mapping the Financial / Media Twittersphere, an illustration of the Twitter accounts that are most central for financial news.
Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.
After four months of rejection by employers, a man named Kim did one simple thing that changed his luck. He added "Mr." to the front of his name on his resume. And then he got a job. Discrimination and bias are still alive and well in the United States' workplace.
Internet of Things, big data, social media, analytics, the cloud and mobile, combined with the millennial workforce, is powerful, indeed. Job opportunities are plentiful for those who can help bring it all together.
Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.
I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.