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Here's the Scoop on Predictive Marketing

Danielle Sabrina | Posted 06.08.2016 | Business
Danielle Sabrina

Hey, all you millennial marketers, take note--it wasn't always this easy. Literally, one recent high-school graduate ago (17-ish years), Google Adwords reps were knocking down doors at marketing firms across the United States, giving CEOs a sales pitch about keyword-rich content, closing face-to-face transactions, and returning a month later with graphs and charts galore to highlight new search results.

Graduates - THIS is the most valuable career skill

SAS | Posted 05.31.2016 | Education

It's graduation season, and one thing that is on most every college graduate's mind - aside from hitting the beach to celebrate - is "what kind of job am I going to get?" For high school grads, it's most likely, "What should I major in to ensure I get a good job after college?"

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

Bad Hiring Is A Choice

David B. Nast | Posted 05.18.2016 | Business
David B. Nast

A mistake made once can be learned from. A mistake made twice is a choice. How many times have you interviewed a candidate you thought walked on wat...

Which Sport Benefits the Most From Analytics?

Quora | Posted 05.09.2016 | Sports

Are analytics more important to certain sports than others? originally appeared on Quora - the knowledge sharing network where compelling questions ar...

7 steps to build a big data culture in your company

Sarfaraz Alam | Posted 04.20.2016 | Business
Sarfaraz Alam

You know that big data can transform your company's business results. But do other people in your organization share your view?

Tech Entrepreneur Powers Up NYC's 250,000 Daily Food Deliveries

Renny McPherson | Posted 04.20.2016 | New York
Renny McPherson

Adam Price had an epiphany while having lunch one day in New York City. As he looked out the window at midtown Manhattan at midday, he noticed dozens ...

Women in Business Q&A: Rebekah Iliff, Chief Strategy Officer, AirPR

Laura Dunn | Posted 03.18.2016 | Business
Laura Dunn

Rebekah Iliff Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of...

The Big Data Barbie - A Technology Push Too Far?

Bernard Marr | Posted 03.03.2016 | Business
Bernard Marr

It's not a new idea.  As far back as the 1800s we have been making toys that seem to talk to us. From simple dolls that could only say "Mama" to the ...

Putting the "Real" Into Sustainable Real-Estate: How One Tech Company is Positioned to Tackle a Trillion Dollar Opportunity

Mark Coleman | Posted 02.25.2016 | Green
Mark Coleman

Half of the world's 7.4 billion people live in cities. According to research by the United Nations, in 2050 more than 70% of the world's population (p...

The Hidden Challenges for Business Analytics -- Fighting the Spreadsheets War

Ian Khan | Posted 02.17.2016 | Technology
Ian Khan

In today's data intensive applications and a time when data is being generated to the tune of zettabytes, some of the challenges that have arisen because of this.

5 Technologies That Are Changing Creative Work

Nalden | Posted 02.12.2016 | Technology

Technology has always changed the way we do creative work, and it will continue its impact on creativity long after the technologies we name here are a normal part of everyday life.

Inspiring Connections and Conversations: This Week In Daily Giving

Ari Nessel | Posted 02.03.2016 | Impact
Ari Nessel

Connecting people through conversations and resources serves as the catalyst to social change. The Pollination Project gives $1000 seed grants to grantees making a difference in the way that we talk about and address social matters, as well as how we allocate resources to the communities that need them most.

Content Inspiration From 3 Impressive Brand Publishers

Sachin Kamdar | Posted 01.22.2016 | Media
Sachin Kamdar

Whether you write or create content for a media outlet or brand, take some tips from these content all-stars who have pushed past the predictable, and offered their audiences what they want to hear about, not what a brand wants to tell them.

The 5 Best Social Media Marketing Tools You Aren't Using

Brian Hughes | Posted 01.21.2016 | Technology
Brian Hughes

Still tracking tweets, likes, favorites, followers, and comments the old-fashioned way? In 2016, say goodbye to outdated, clunky dashboards and manual social media account management.

The Skynet is Falling!: Which Data Science Outsider are You?

Zev J. Eigen | Posted 01.12.2016 | Technology
Zev J. Eigen

"The Intern" is a movie about a retired septuagenarian workhorse from another era who lands an internship at a hip internet startup. Could he possibly...

Analytics for the Win?

Tim Chartier | Posted 12.28.2015 | Science
Tim Chartier

Why use data-driven decision-making in professional sports? To win and win more! Seriously though, if we pour over the numbers, click our data heels and just believe, can our team really win more? Will the use of data lead to a "Moneyball" effect? Does it pay to believe in analytics?

The Secret Savvy Arts Marketers Know

Damian Bazadona | Posted 12.11.2015 | Business
Damian Bazadona

From challenges with fundraising and decreased arts coverage in press outlets to the struggles of growing an audience base to, much more recently, security concerns, there are many things that keep these organizational leaders up at night.

Creating Breakthrough Innovations Through Design With Big and Small Data Analysis

Soren Petersen | Posted 12.08.2015 | Business
Soren Petersen

For decades, Business Intelligence (BI) and, more recently, Big Data Analytics (BDA) has been successfully applied to create incremental innovations.

Talking Analytics with Frank Armour of American University's Kogod School of Business

Phil Simon | Posted 12.07.2015 | Business
Phil Simon

As I wrote in Too Big to Ignore, the era of Big Data and analytics is here. To this end, many colleges and universities are getting with the times.

What Silicon Valley Is Saying About Disrupting Insurance

Amy Radin | Posted 12.02.2015 | Business
Amy Radin

OH at Insurance Disrupted 2015 - November 18 - 19 - Cosponsored by Silicon Valley Innovation Center and Insurance Thought Leadership: "How did you g...

The Future of the Internet of Things Is Amazing, If We Don't Muck It Up

Alisa Valudes Whyte | Posted 11.25.2015 | Technology
Alisa Valudes Whyte

For all the promise, there is some serious blood and sweat work to be done to realize the Internet of Things (IoT) future we're all imaging. Not only in terms of continuing technology innovation, but also in solving problems of standardization and protecting IoT systems from hackers.

2015 State of Analytics - 20 Key Business Findings

Vala Afshar | Posted 11.20.2015 | Technology
Vala Afshar

A 2015 PwC survey of 1,300 CEOs in 77 countries, ranked data mining and analytics as the second most strategically important digital technology and organization capability, only behind mobile technologies for customer engagement.

7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2015 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

In The Land of Fairy Tales and Unicorns, Big Data Stands Tall

Yee Lee | Posted 10.29.2015 | Technology
Yee Lee

Where else but Silicon Valley do "Unicorns" munch lazily among Redwood cities, venture capitalists spout fountains gold promising everlasting returns, and entrepreneurial princes try their hand at pulling cash from stone.