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Analytics

The Coming AI Wars

James Canton | Posted 02.09.2017 | Technology
James Canton

If you accept that business is always evolving, learning and changing then you won't be surprised by this forecast. Think ultimate velocity. Think the...

Reality Hacking: The Secret World Of AI, Bots And Fake News

James Canton | Posted 12.20.2016 | Technology
James Canton

This has been a busy post-election time with all of the chaos around what I call Reality Hacking. I am trying to connect a number of events to the eme...

Data Isn't Truth. It's Signal.

Kevin McDermott | Posted 12.14.2016 | Business
Kevin McDermott

When people are presented with disagreeable facts they tend to double down on their own truth.

2016 Lessons Learned: A Year In Review, an I/O Perspective

Marc Prine | Posted 12.05.2016 | Business
Marc Prine

Sure, 2016 had some ups and some downs but there was a lot to learn.

NYC Big Data Startups - Game-Changers Across Industries

H. Caleb Simmons | Posted 12.05.2016 | Technology
H. Caleb Simmons

The hardest trend this century is big data analytics--analysis of highly voluminous, various, veracious, rapid data--to produce high-quality insights ...

Engagement is Dead. Long live Engagement.

Tania Yuki | Posted 12.02.2016 | Business
Tania Yuki

CC Image 'High Smile' courtesy of Yacine Baroudi Believe me, I'm with you. I find 'engagement' as a measure of social media success unsatisfying, at ...

How To Select The Best Assessment

David B. Nast | Posted 12.02.2016 | Business
David B. Nast

Assessments can help you evaluate candidates, develop employees, and give you confidence and accuracy in the selection and development of talent that ...

Sculpting Fog: Managing Change via Innovation

David B. Nast | Posted 12.02.2016 | Business
David B. Nast

The workplace is rapidly changing. Globalization, millennials, mergers, acquisitions, regime changes, hyper growth, massive turnover, and technology...

The Need For People Data

David B. Nast | Posted 11.07.2016 | Business
David B. Nast

People-related issues can tear apart a company, eroding even the most solid foundation built on the best products or services. On the talent acquisit...

What Makes This One of The Top US Tech & Engineering Internships?

SAS | Posted 10.19.2016 | Education
SAS

Interns have always been a part of the SAS culture. It makes sense - SAS originated while Jim Goodnight, founder and CEO of SAS, was a professor at NC State University.

Leveraging Microsites and PPC to Test a New Startup Idea Before Launch

Kevin Rowe | Posted 10.01.2016 | Business
Kevin Rowe

When you go swimming you have a few options before getting into the pool, 1) jump right in a hope the temperature is okay, 2) dip your foot in before ...

4 Ways to Dramatically Improve Your Sales Process

Melinda Emerson | Posted 09.28.2016 | Business
Melinda Emerson

A clear selling framework helps your team members focus on articulating value to buyers. In a small business, you need to leverage every advantage yo...

The AI Dividend: Shaping the Future of Civilization

James Canton | Posted 09.19.2016 | Business
James Canton

I gave a TEDx talk on the future of thinking machines in California this weekend.The central idea of my talk was that we could be entering an era of a...

So You Measure Your Customers... But, How do Your Customers Measure You?

Sarah Deane | Posted 09.15.2016 | Business
Sarah Deane

A quick search online will bring back numerous posts, articles, companies, tools and other content centered on measuring your customer experience. In the last year, the topic of measuring experience has been top of mind for many organizations looking to better understand and improve their customer experience.

Embracing Disruption: An Interview with Peter Sheahan

Phil Simon | Posted 09.13.2016 | Business
Phil Simon

If you think that success in business today fleeting, you're right. Unlike previous eras, disruption happens faster and from completely unexpected sou...

Are Digital Sales Hurting Musicians Equally? Using Analytics to Answer Big Questions

Phil Simon | Posted 08.29.2016 | Business
Phil Simon

To be sure, ours is an era marked by big data. Never before have everyday citizens, governments, companies, and journalists had access to such massive...

Understanding Social Media's Data Treasure Trove

Michael D. Shaw | Posted 07.27.2016 | Business
Michael D. Shaw

People—from all points of view—may complain about social media, but no one questions its influence. Thus, it surely deserves the same degree of research, testing, and analysis that has been applied to more conventional forms of marketing communication.

Here's the Scoop on Predictive Marketing

Danielle Sabrina | Posted 06.08.2016 | Business
Danielle Sabrina

Hey, all you millennial marketers, take note--it wasn't always this easy. Literally, one recent high-school graduate ago (17-ish years), Google Adwords reps were knocking down doors at marketing firms across the United States, giving CEOs a sales pitch about keyword-rich content, closing face-to-face transactions, and returning a month later with graphs and charts galore to highlight new search results.

Graduates - THIS is the most valuable career skill

SAS | Posted 05.31.2016 | Education
SAS

It's graduation season, and one thing that is on most every college graduate's mind - aside from hitting the beach to celebrate - is "what kind of job am I going to get?" For high school grads, it's most likely, "What should I major in to ensure I get a good job after college?"

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

Bad Hiring Is A Choice

David B. Nast | Posted 05.18.2016 | Business
David B. Nast

A mistake made once can be learned from. A mistake made twice is a choice. How many times have you interviewed a candidate you thought walked on wat...

Which Sport Benefits the Most From Analytics?

Quora | Posted 05.09.2016 | Sports
Quora

Are analytics more important to certain sports than others? originally appeared on Quora - the knowledge sharing network where compelling questions ar...

7 steps to build a big data culture in your company

Sarfaraz Alam | Posted 04.20.2016 | Business
Sarfaraz Alam

You know that big data can transform your company's business results. But do other people in your organization share your view?

Tech Entrepreneur Powers Up NYC's 250,000 Daily Food Deliveries

Renny McPherson | Posted 04.20.2016 | New York
Renny McPherson

Adam Price had an epiphany while having lunch one day in New York City. As he looked out the window at midtown Manhattan at midday, he noticed dozens ...

Women in Business Q&A: Rebekah Iliff, Chief Strategy Officer, AirPR

Laura Dunn | Posted 03.19.2017 | Business
Laura Dunn

Rebekah Iliff Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of...