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The Future of the Internet of Things Is Amazing, If We Don't Muck It Up

Alisa Valudes Whyte | Posted 11.25.2015 | Technology
Alisa Valudes Whyte

For all the promise, there is some serious blood and sweat work to be done to realize the Internet of Things (IoT) future we're all imaging. Not only in terms of continuing technology innovation, but also in solving problems of standardization and protecting IoT systems from hackers.

2015 State of Analytics - 20 Key Business Findings

Vala Afshar | Posted 11.20.2015 | Technology
Vala Afshar

A 2015 PwC survey of 1,300 CEOs in 77 countries, ranked data mining and analytics as the second most strategically important digital technology and organization capability, only behind mobile technologies for customer engagement.

7 Ways Your Social Media Metrics Are Deceiving You

Jayson DeMers | Posted 11.12.2015 | Business
Jayson DeMers

Social media marketing works well on its own, but also serves as a perfect complement to both SEO and content marketing initiatives. When working in harmony, content, social, and SEO can form a powerful traffic- and lead-generating trio.

In The Land of Fairy Tales and Unicorns, Big Data Stands Tall

Yee Lee | Posted 10.29.2015 | Technology
Yee Lee

Where else but Silicon Valley do "Unicorns" munch lazily among Redwood cities, venture capitalists spout fountains gold promising everlasting returns, and entrepreneurial princes try their hand at pulling cash from stone.

Nero to Neurons to Networks

Graham Ahearne | Posted 10.08.2015 | Technology
Graham Ahearne

The ancient Roman emperor Nero gets a bad rap. He's infamous for allegedly fiddling while Rome burned, and in fact has been accused of starting that fire to clear room for a palace he was building -- all in all, not a great move for approval numbers.

The CxO's Newest BFF: The Data Scientist

Syed Hoda | Posted 10.06.2015 | Business
Syed Hoda

Thinking of your data analyst as just another geek in a cube is so 2011. Data science has gone mainstream and is reshaping the very notion of data from a bunch of numbers in reports to a dynamic engine of business intelligence.

The 10 Most Instagrammable Cities in Europe

Eating Europe Tours | Posted 10.06.2015 | Travel
Eating Europe Tours

Wondering which European cities are best represented on Instagram? Yep, we were too! So we undertook the highly scientific mathematical research of finding out how many times the hashtags for the names of each city in Europe have been used.

Internet of Things in Sports

Beverly Macy | Posted 10.05.2015 | Sports
Beverly Macy

By 2020 the Internet of Things is on target to be a trillion dollar industry with approximately 26 billion objects set to be linked together on the Internet. This trend will literally affect everyone's daily life and most industries and businesses.

Is There a Solution to the NFL Injury Crisis?

Dani Bostick | Posted 10.01.2015 | Sports
Dani Bostick

When a player suffers an injury during the game, it isn't always because of what happened on the field in that moment. The seeds of injury can be sown by under-training, overtraining and a variety of other factors.

Top 20 Insights Every Marketer Should Know

Rebekah Iliff | Posted 09.29.2015 | Technology
Rebekah Iliff

The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the's all about utility and actionable insights.

Publishers Need To Get With The Times: Analytics Is The New Advertising

Jonathan Albright | Posted 09.21.2015 | Media
Jonathan Albright

For platforms like Facebook, content is a means to an end for analytics data, not the other way around. Advertising--as iconic as it might have been in the mass media days--unfortunately, is neither.

How to Be a Data Scientist

Apryl DeLancey | Posted 08.13.2015 | Technology
Apryl DeLancey

For my entire career I just thought that I was a statistician that was really good at finding the deep insights from data and who could write a bit of code in a few languages. Then, a few months ago I started taking some workshops at one of the hot new "trade schools" that teach code, analytics, marketing, UX and more.

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

Television 2.0: Getting the Right Audience to the Right Advertiser at the Right Time

Gavin Douglas | Posted 07.28.2015 | Media
Gavin Douglas

This is Television 2.0: An ambitious and vital step that needs to be taken by the television industry to generate, aggregate and deliver layers of meaningful audience metrics on each of their TV shows.

IoT: We All Believe the Hype -- Now What?

Syed Hoda | Posted 07.22.2015 | Business
Syed Hoda

rather than further contributing to the hype, the question for many is quite simply: now what? Well, now, it's about "doing" IoT rather than just preaching about help make IoT more of a reality.

What Marketers Really Need To Know About Big Data

Daniel Newman | Posted 07.21.2015 | Business
Daniel Newman

Big data is a game changer. But is big data a tech or marketing tool? The answer is both. Big data plays a role in marketing campaigns and gathering insight. To utilize big data most effectively, marketers must understand its use in the following roles.

All Is Not Well (in the World of Big Data Analysis)

Peter B. LaMontagne | Posted 07.01.2015 | Technology
Peter B. LaMontagne

The "big data" revolution set out to give us the tools needed to exploit the endless growth of data, whether inside companies, government agencies, or in open source.

Talent Analytics: Old Wine In New Bottles?

Ed Lawler | Posted 06.18.2015 | Business
Ed Lawler

A day does not pass without my receiving multiple emails announcing webinars, publications, and workshops focused on talent analytics. Talent analytics has become an important area in both consulting firms and corporations.

Tom Brady Passes a Lot: Why Marketers Shouldn't Rely on Volume-Based Metrics

Jeff Coveney | Posted 06.16.2015 | Business
Jeff Coveney

Many marketers focus on volume-based metrics to measure results which is like measuring Tom Brady's success based on passes attempted. Marketers need to go deeper.

Know Your Competition With Digital Intelligence Strategies

Brett Relander | Posted 06.11.2015 | Business
Brett Relander

When it comes to gaining an edge over the competition, businesses today need to leverage every advantage possible. Whether you want to admit it or not, regardless of the industry in which you are involved, your competitors are out there.

7 Tools for Understanding the UX of Your Business

Alex Ivanovs | Posted 06.03.2015 | Business
Alex Ivanovs

The main difference of having a good user experience and an amazing user experience will often crawl back down to the ability to understand our users, and their behaviors using our apps, websites, and products in general.

Your Smart Home: Google's Brillo Pad

John Bates | Posted 06.02.2015 | Technology
John Bates

Beyond the home, as the smart city evolves, we'll have street lamps that only come on when someone is there, traffic systems that dynamically reroute based on what's happening on the roads, buildings that optimize themselves to the number of people and weather conditions - so much is possible.

Ronaldo and Bale Transfer Buzz Rallies After Disappointing Season Ends

Ignacio Chavarria | Posted 06.01.2015 | Sports
Ignacio Chavarria

Google search volume regarding the possible transfers of Cristiano Ronaldo and Gareth Bale out of Real Madrid reached its highest point of the year in the second half of May.

6 Effective Analytics Tools to Help Market Your Business

Jonha Revesencio | Posted 05.22.2015 | Small Business
Jonha Revesencio

Marketers can get epiphanies when they take the time and trouble to analyze the data that comes from analytic tools.

Data Mining Disney -- A Magical Experience

Shelly Palmer | Posted 05.11.2015 | Technology
Shelly Palmer

My guess is that Disney Data Mining is going to change everything about the Walt Disney World Resort -- but I also think the knowledge will have a huge impact on every business interested in the Internet of Things (IoT).