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Women in Business Q&A: Divya Ghatak, Global People Operations, GoodData

Laura Dunn | Posted 02.28.2015 | Business
Laura Dunn

Divya Ghatak oversees global people operations for GoodData. She has extensive leadership experience developing strategic people operations for divers...

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 02.19.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 02.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 02.05.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Follow the Feels

Michael Ramah | Posted 01.29.2015 | Business
Michael Ramah

Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 01.29.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

The Daily Innovator: The Four Innovation Practices That Matter

Amy Radin | Posted 01.28.2015 | Business
Amy Radin

We all know that innovation is easy to talk about, hard to deliver. But what it takes to move from hype, to execution, to real results comes down to just four basic practices.

My Career Journey: Genesis of Connecting Human Relationships with Analytics

Karthik Rajan | Posted 01.26.2015 | Business
Karthik Rajan

Overall, in life, there are some conversations that are turning point in terms of reorienting our thinking. That conversation with my well-wisher friend, is one of those defining moments.

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 01.24.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 01.21.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

Why There Is No Absolute Formula for a Great Marketing Plan

Lee Traupel | Posted 01.19.2015 | Business
Lee Traupel

If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 01.16.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Social Media Economies of Scale Start With Your Staff

Lee Traupel | Posted 01.16.2015 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

(Internet of) Things Can Only Get Smarter

John Bates | Posted 01.09.2015 | Technology
John Bates

I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.

The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results

Lee Traupel | Posted 02.19.2015 | Business
Lee Traupel

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Fight Content Smog to Win Fame, Fortune and Your Dog's Undying Love

Lee Traupel | Posted 02.10.2015 | Business
Lee Traupel

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

2015 - The Year of the Message App for Consumers and Business

Beverly Macy | Posted 02.09.2015 | Business
Beverly Macy

Something has been missing. The ability to communicate one-to-one privately has been lost in the world of social applications. Many-to-many has a place and is relevant much of the time.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

Great Content Is Embedded in Your Business DNA

Lee Traupel | Posted 01.25.2015 | Small Business
Lee Traupel

Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.

The Influence and Lucrativeness of Mobile Apps

Ilana Greene | Posted 01.20.2015 | Small Business
Ilana Greene

Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.

Fight Content Starvation With Savvy Publishing Tactics

Lee Traupel | Posted 12.16.2014 | Small Business
Lee Traupel

So, you just uploaded some great content to your blog post and shared it across you social accounts expecting a signal back from the universe. But nothing: a ping with no echo.

Four Critical Marketing Strategies for Growing Your Business

Lee Traupel | Posted 01.17.2015 | Small Business
Lee Traupel

Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...

Tech Nirvana: Don't Take a Knife to a Gunfight

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Today's shiny markets wrapped in social media and buffed with billion-dollar valuations are a false line on the horizon for non-tech-savvy brands. ...

Creating Content is About Grit, with Little Glory Early On - Be Tenacious

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story, find a...