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Analytics

6 Effective Analytics Tools to Help Market Your Business

Jonha Revesencio | Posted 05.22.2015 | Small Business
Jonha Revesencio

Marketers can get epiphanies when they take the time and trouble to analyze the data that comes from analytic tools.

Data Mining Disney -- A Magical Experience

Shelly Palmer | Posted 05.11.2015 | Technology
Shelly Palmer

My guess is that Disney Data Mining is going to change everything about the Walt Disney World Resort -- but I also think the knowledge will have a huge impact on every business interested in the Internet of Things (IoT).

Women in Business: Jessica Hawthorne-Castro, Chairman and CEO, Hawthorne Direct

Laura Dunn | Posted 05.11.2015 | Business
Laura Dunn

Jessica Hawthorne-Castro heads the next generation of Hawthorne Direct as Chairman and Chief Executive Officer, strategically positioning the leading ...

Financial News on Twitter: Who to Follow? Mapping and Ranking the Top 100 Twittersphere Accounts

Druce Vertes, CFA | Posted 04.22.2015 | Business
Druce Vertes, CFA

The good folks at Captain Economics did a great post a couple of weeks back on 'The Economics Twitosphere Top 100 Influential Users'. We followed up with our own post, Mapping the Financial / Media Twittersphere, an illustration of the Twitter accounts that are most central for financial news.

What Can You Do with Data?

Shelly Palmer | Posted 03.29.2015 | Technology
Shelly Palmer

Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Content Performance Marketing - Transformation of the Digital Organization

Andy Betts | Posted 05.23.2015 | Business
Andy Betts

Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary.

Big Data for HR: Can Predictive Analytics Help Decrease Discrimination in the Workplace?

Anne Loehr | Posted 05.23.2015 | Business
Anne Loehr

After four months of rejection by employers, a man named Kim did one simple thing that changed his luck. He added "Mr." to the front of his name on his resume. And then he got a job. Discrimination and bias are still alive and well in the United States' workplace.

Here's How the Internet of Things Will Impact How We Work

Beverly Macy | Posted 05.22.2015 | Business
Beverly Macy

Internet of Things, big data, social media, analytics, the cloud and mobile, combined with the millennial workforce, is powerful, indeed. Job opportunities are plentiful for those who can help bring it all together.

Women in Business Q&A: Divya Ghatak, Global People Operations, GoodData

Laura Dunn | Posted 04.29.2015 | Business
Laura Dunn

Divya Ghatak oversees global people operations for GoodData. She has extensive leadership experience developing strategic people operations for divers...

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 04.20.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Follow the Feels

Michael Ramah | Posted 03.31.2015 | Business
Michael Ramah

Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.

The Daily Innovator: The Four Innovation Practices That Matter

Amy Radin | Posted 03.30.2015 | Business
Amy Radin

We all know that innovation is easy to talk about, hard to deliver. But what it takes to move from hype, to execution, to real results comes down to just four basic practices.

My Career Journey: Genesis of Connecting Human Relationships with Analytics

Karthik Rajan | Posted 03.26.2015 | Business
Karthik Rajan

Overall, in life, there are some conversations that are turning point in terms of reorienting our thinking. That conversation with my well-wisher friend, is one of those defining moments.

(Internet of) Things Can Only Get Smarter

John Bates | Posted 03.11.2015 | Technology
John Bates

I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.

2015 - The Year of the Message App for Consumers and Business

Beverly Macy | Posted 02.09.2015 | Business
Beverly Macy

Something has been missing. The ability to communicate one-to-one privately has been lost in the world of social applications. Many-to-many has a place and is relevant much of the time.

The Influence and Lucrativeness of Mobile Apps

Ilana Greene | Posted 01.20.2015 | Small Business
Ilana Greene

Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

College Football's Playoff System -- An Analytical Projection

Nik Bonaddio | Posted 11.19.2014 | Sports
Nik Bonaddio

We can't tell much only two weeks in, but what we can say with some confidence is there are certain teams that so far statistically meet the profile of a champion, at least in analytic comparison to past champions.

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 10.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

Can You Engineer Team Chemistry?

Randy Rosenberger | Posted 09.13.2014 | Sports
Randy Rosenberger

I like LeBron's choice this time for many of the same reasons you might like it, but I have another very good reason for liking it. James, perhaps unwittingly, has gotten out of the engineering business.

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How to Know When Your Business Needs a Mobile Website

Gabriel Shaoolian | Posted 08.20.2014 | Small Business
Gabriel Shaoolian

In order to ensure that your business gets the most return on investment possible from a mobile optimized website, you need to understand whether or not users are actually coming to your website from mobile devices.

The 'How' of Selling

Nate Holzapfel | Posted 08.18.2014 | Business
Nate Holzapfel

Congratulations, you have just had a great sale, the customer loved the product, the price and most importantly they loved you. So the real question is: How did we get here?

Women in Business: Andrea Marks, Chief Analytics Officer at Catamaran

Laura Dunn | Posted 08.11.2014 | Business
Laura Dunn

As Chief Analytics Officer, Andrea Marks oversees Catamaran's risk modeling, comprehensive outcome measurement, client analytics and robust reporting ...

I'm the Chairman of the Board

John Bates | Posted 08.04.2014 | Technology
John Bates

For the first time in known history an algorithm has been given a seat on a corporate board of directors. I always suspected that algorithms would take over the world, but this is an unexpected development.