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Analytics

All Is Not Well (in the World of Big Data Analysis)

Peter B. LaMontagne | Posted 07.01.2015 | Technology
Peter B. LaMontagne

The "big data" revolution set out to give us the tools needed to exploit the endless growth of data, whether inside companies, government agencies, or in open source.

Talent Analytics: Old Wine In New Bottles?

Ed Lawler | Posted 06.18.2015 | Business
Ed Lawler

A day does not pass without my receiving multiple emails announcing webinars, publications, and workshops focused on talent analytics. Talent analytics has become an important area in both consulting firms and corporations.

Tom Brady Passes a Lot: Why Marketers Shouldn't Rely on Volume-Based Metrics

Jeff Coveney | Posted 06.16.2015 | Business
Jeff Coveney

Many marketers focus on volume-based metrics to measure results which is like measuring Tom Brady's success based on passes attempted. Marketers need to go deeper.

Know Your Competition With Digital Intelligence Strategies

Brett Relander | Posted 06.11.2015 | Business
Brett Relander

When it comes to gaining an edge over the competition, businesses today need to leverage every advantage possible. Whether you want to admit it or not, regardless of the industry in which you are involved, your competitors are out there.

7 Tools for Understanding the UX of Your Business

Alex Ivanovs | Posted 06.03.2015 | Business
Alex Ivanovs

The main difference of having a good user experience and an amazing user experience will often crawl back down to the ability to understand our users, and their behaviors using our apps, websites, and products in general.

Your Smart Home: Google's Brillo Pad

John Bates | Posted 06.02.2015 | Technology
John Bates

Beyond the home, as the smart city evolves, we'll have street lamps that only come on when someone is there, traffic systems that dynamically reroute based on what's happening on the roads, buildings that optimize themselves to the number of people and weather conditions - so much is possible.

Ronaldo and Bale Transfer Buzz Rallies After Disappointing Season Ends

Ignacio Chavarria | Posted 06.01.2015 | Sports
Ignacio Chavarria

Google search volume regarding the possible transfers of Cristiano Ronaldo and Gareth Bale out of Real Madrid reached its highest point of the year in the second half of May.

6 Effective Analytics Tools to Help Market Your Business

Jonha Revesencio | Posted 05.22.2015 | Small Business
Jonha Revesencio

Marketers can get epiphanies when they take the time and trouble to analyze the data that comes from analytic tools.

Data Mining Disney -- A Magical Experience

Shelly Palmer | Posted 05.11.2015 | Technology
Shelly Palmer

My guess is that Disney Data Mining is going to change everything about the Walt Disney World Resort -- but I also think the knowledge will have a huge impact on every business interested in the Internet of Things (IoT).

Women in Business: Jessica Hawthorne-Castro, Chairman and CEO, Hawthorne Direct

Laura Dunn | Posted 05.11.2015 | Business
Laura Dunn

Jessica Hawthorne-Castro heads the next generation of Hawthorne Direct as Chairman and Chief Executive Officer, strategically positioning the leading ...

Financial News on Twitter: Who to Follow? Mapping and Ranking the Top 100 Twittersphere Accounts

Druce Vertes, CFA | Posted 06.20.2015 | Business
Druce Vertes, CFA

The good folks at Captain Economics did a great post a couple of weeks back on 'The Economics Twitosphere Top 100 Influential Users'. We followed up with our own post, Mapping the Financial / Media Twittersphere, an illustration of the Twitter accounts that are most central for financial news.

What Can You Do with Data?

Shelly Palmer | Posted 05.29.2015 | Technology
Shelly Palmer

Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Content Performance Marketing - Transformation of the Digital Organization

Andy Betts | Posted 05.23.2015 | Business
Andy Betts

Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary.

Big Data for HR: Can Predictive Analytics Help Decrease Discrimination in the Workplace?

Anne Loehr | Posted 05.23.2015 | Business
Anne Loehr

After four months of rejection by employers, a man named Kim did one simple thing that changed his luck. He added "Mr." to the front of his name on his resume. And then he got a job. Discrimination and bias are still alive and well in the United States' workplace.

Here's How the Internet of Things Will Impact How We Work

Beverly Macy | Posted 05.22.2015 | Business
Beverly Macy

Internet of Things, big data, social media, analytics, the cloud and mobile, combined with the millennial workforce, is powerful, indeed. Job opportunities are plentiful for those who can help bring it all together.

Women in Business Q&A: Divya Ghatak, Global People Operations, GoodData

Laura Dunn | Posted 04.29.2015 | Business
Laura Dunn

Divya Ghatak oversees global people operations for GoodData. She has extensive leadership experience developing strategic people operations for divers...

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 04.20.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Follow the Feels

Michael Ramah | Posted 03.31.2015 | Business
Michael Ramah

Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.

The Daily Innovator: The Four Innovation Practices That Matter

Amy Radin | Posted 03.30.2015 | Business
Amy Radin

We all know that innovation is easy to talk about, hard to deliver. But what it takes to move from hype, to execution, to real results comes down to just four basic practices.

My Career Journey: Genesis of Connecting Human Relationships with Analytics

Karthik Rajan | Posted 03.26.2015 | Business
Karthik Rajan

Overall, in life, there are some conversations that are turning point in terms of reorienting our thinking. That conversation with my well-wisher friend, is one of those defining moments.

(Internet of) Things Can Only Get Smarter

John Bates | Posted 03.11.2015 | Technology
John Bates

I have heard from many innovators that they don't know what they are looking for in Big Data until they find it. It is only once they are connected and begin to analyze the data that they can see the patterns emerging.

2015 - The Year of the Message App for Consumers and Business

Beverly Macy | Posted 02.09.2015 | Business
Beverly Macy

Something has been missing. The ability to communicate one-to-one privately has been lost in the world of social applications. Many-to-many has a place and is relevant much of the time.

The Influence and Lucrativeness of Mobile Apps

Ilana Greene | Posted 01.20.2015 | Small Business
Ilana Greene

Smartphone popularity has skyrocketed in recent years, largely due to the affordability of these devices, but also the variety and availability of apps.

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

College Football's Playoff System -- An Analytical Projection

Nik Bonaddio | Posted 11.19.2014 | Sports
Nik Bonaddio

We can't tell much only two weeks in, but what we can say with some confidence is there are certain teams that so far statistically meet the profile of a champion, at least in analytic comparison to past champions.