The challenges of marketing analytics no longer revolve around a lack of data -- quite the opposite is true today. With so many different sets of data to sift through, how do you identify what's most important to your business and which tools will make that data ultra-usable? Because in the end...it's all about utility and actionable insights.
For my entire career I just thought that I was a statistician that was really good at finding the deep insights from data and who could write a bit of code in a few languages. Then, a few months ago I started taking some workshops at one of the hot new "trade schools" that teach code, analytics, marketing, UX and more.