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Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

Why Mobile Apps are the New Coin of the Realm for Busy Brands

Lee Traupel | Posted 04.15.2015 | Technology
Lee Traupel

Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.

How the Cloud Is Reshaping Business Communications

Lee Traupel | Posted 04.12.2015 | Business
Lee Traupel

Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.

Modern Tools and Vendors Reshaping the Canadian Citizenship Process

Lee Traupel | Posted 04.09.2015 | Small Business
Lee Traupel

Canada has for centuries been known as a county that believes in and supports immigration as a contributor to the core DNA of the country! Each ye...

Transformative Trends Reshaping the Insurance Industry

Lee Traupel | Posted 04.09.2015 | Business
Lee Traupel

The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."

The Tech Assault on Traditional Real Estate Is Gaining Minimal Traction With Consumers and Related Fees

Lee Traupel | Posted 04.05.2015 | Small Business
Lee Traupel

During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.

Cultivating Brand Romance in Today's Always-on, Distracted World

Lee Traupel | Posted 04.01.2015 | Small Business
Lee Traupel

All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.

What Can You Do with Data?

Shelly Palmer | Posted 03.29.2015 | Technology
Shelly Palmer

Big Data and Data Science are overused catch phrases that can mean anything anyone wants them to mean. But the hype doesn't change the facts. We are being overwhelmed with data, and I can assure you that if you don't know what to do with it, your competition will.

Content Performance Marketing - Transformation of the Digital Organization

Andy Betts | Posted 03.25.2015 | Business
Andy Betts

Transformation in any part of an organization is a task that very few manage with success. Managing change takes time and investment beyond the monetary.

Big Data for HR: Can Predictive Analytics Help Decrease Discrimination in the Workplace?

Anne Loehr | Posted 03.23.2015 | Business
Anne Loehr

After four months of rejection by employers, a man named Kim did one simple thing that changed his luck. He added "Mr." to the front of his name on his resume. And then he got a job. Discrimination and bias are still alive and well in the United States' workplace.

Here's How the Internet of Things Will Impact How We Work

Beverly Macy | Posted 03.23.2015 | Business
Beverly Macy

Internet of Things, big data, social media, analytics, the cloud and mobile, combined with the millennial workforce, is powerful, indeed. Job opportunities are plentiful for those who can help bring it all together.

All Great Brands Start With a Stellar Name: How to Create Yours and Conquer the World

Lee Traupel | Posted 03.18.2015 | Business
Lee Traupel

Every business struggles with naming their company and for good reason. For most of you, it's a process that's unfamiliar, necessitating skills that are at times one off, with not a lot of clear guidelines for finding your way home.

Creating Tangible Brand Value Takes Much More Than Growth-Hacking Algorithms

Lee Traupel | Posted 03.17.2015 | Small Business
Lee Traupel

Twitter and the social Web are littered with an endless array of ways to growth-hack your business to a billion-dollar valuation with just a read of the data tea leaves. But really it's not that easy.

Women in Business Q&A: Divya Ghatak, Global People Operations, GoodData

Laura Dunn | Posted 02.28.2015 | Business
Laura Dunn

Divya Ghatak oversees global people operations for GoodData. She has extensive leadership experience developing strategic people operations for divers...

How Bitly and Facebook Cleaned Up Web Traffic

Jehiah Czebotar | Posted 02.19.2015 | Technology
Jehiah Czebotar

Because there is no information identifying Facebook beyond the referrer for web requests, we can measure the rate of unknown referrers on traffic through uniquely tagged Bitlinks that are explicitly shared only on Facebook.

Social Commerce Moves to Land Grab Phase at Warp Speed

Lee Traupel | Posted 04.19.2015 | Small Business
Lee Traupel

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

Content Marketing Best Practices for Business Focused Brands

Lee Traupel | Posted 04.03.2015 | Small Business
Lee Traupel

Defining great content is no easy matter. To some execs the definition may be similar to Potter Stewart's quote about porn, which was a bit ambiguous:...

Follow the Feels

Michael Ramah | Posted 03.31.2015 | Business
Michael Ramah

Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.

Blood, Sweat and Tears Define Great Content: No More and No Less

Lee Traupel | Posted 03.30.2015 | Small Business
Lee Traupel

How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).

The Daily Innovator: The Four Innovation Practices That Matter

Amy Radin | Posted 03.30.2015 | Business
Amy Radin

We all know that innovation is easy to talk about, hard to deliver. But what it takes to move from hype, to execution, to real results comes down to just four basic practices.

My Career Journey: Genesis of Connecting Human Relationships with Analytics

Karthik Rajan | Posted 03.26.2015 | Business
Karthik Rajan

Overall, in life, there are some conversations that are turning point in terms of reorienting our thinking. That conversation with my well-wisher friend, is one of those defining moments.

Content Marketing Killers Are Everywhere

Lee Traupel | Posted 03.26.2015 | Small Business
Lee Traupel

Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.

Why Designers are Integral to All Marketing Activities

Lee Traupel | Posted 03.15.2015 | Business
Lee Traupel

Embracing and inculcating design into your business starts with knowing you have an issue. It's like sobriety, until you admit you have a problem, you are not going to find the promised land.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.