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Andrew Cherwenka

Facebook's Pivot: It's Now Pay to Play

Andrew Cherwenka | Posted 07.23.2012 | Media
Andrew Cherwenka

If you want to succeed in Facebook today, you have to pay. Start advertising now or you'll never catch up. Ads drive fan growth and a large fan base is key to high reach, a term every marketer understands.

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?