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Anne Zeiser

Downton Abbey Will Live On

Anne Zeiser | Posted 03.07.2016 | Entertainment
Anne Zeiser

Courtesy of Nick Briggs/Carnival Film & Television Limited 2015 for MASTERPIECE The frenzy reached full throttle yesterday for the series finale of D...

A More Socially-Responsible Super Bowl

Anne Zeiser | Posted 02.10.2016 | Impact
Anne Zeiser

When the price of a 30-second spot on CBS's broadcast of the 50th Super Bowl costs $5 million, you'd think advertisers would use every micro-second of...

The Digital Strategy Everyone Should Use To Help Combat ISIS

Anne Zeiser | Posted 11.24.2016 | Technology
Anne Zeiser

We must fervently voice our resolve and courage through an outpouring of compassion. We must not fear, but rather embrace the Syrian refugees. By doing the right thing in the name of humanity, we'll also win the PR and social media war, disproving ISIS's claims about us.

Star Wars' Transmedia Mystery is Secret to its Success

Anne Zeiser | Posted 11.03.2016 | Entertainment
Anne Zeiser

Just as Disney and Lucasfilm have orchestrated it, you must go see Star Wars: The Force Awakens to untangle all of its mysteries. But in the meantime, you can scour Star Wars-themed products on grocery shelves and retail stores to look for more clues.

7 Seasons of Mad Men in 36 Seconds

Anne Zeiser | Posted 05.18.2016 | Entertainment
Anne Zeiser

If you watch the main title sequence one more time perhaps you can see the full arc of series and its characters in this brief 36 seconds.

Vaccinating Is Your and My Responsibility

Anne Zeiser | Posted 11.22.2014 | Healthy Living
Anne Zeiser

Today, most people don't remember the heartbreaking and sometimes lethal effects of not vaccinating and hence can't see their own vital role in public health.

Twinkies -- A Sweet Brand

Anne Zeiser | Posted 09.17.2013 | Media
Anne Zeiser

Why has Twinkie become the ever-surviving cockroach of unhealthy snacks and desserts? Because of its almost-unparalleled brand equity. Despite trends toward health-conscious foods or gourmet expressions of guilty pleasures, the Twinkie is a brand master.

Hurricane Sandy Re-Politicizes Climate Change

Anne Zeiser | Posted 01.23.2014 | Green
Anne Zeiser

For the last several presidential elections, climate change has been an integral part of the dialogue. The topic's frame has evolved from the greenhouse effect to global warming to climate change, but it's been a significant theme. Not this time.