Instead of taking the traditional compliance and risk mitigation approach, maybe before next year's AGM cycle, you get off the back foot and onto the front. Instead of just "doing good," grow your revenue by having your brands tackle social issues.
I feel strongly that the global community is beginning to respond to our shared plight. Why? Three reasons: a shared sense of urgency, a shared diagnosis of the problems, and a shared sense that the steps needed in the period ahead are now coming into focus.
Recent turbulence in financial markets and increased risks in the global economy mean that the 2011 Annual Meetings of the IMF and World Bank are taking place at a critical time for the global economy.