Adams went into Manzanar with a goal. "He wanted to show these people as citizens -- people who were making a community out of what was a terrible injustice," said Linde Lehtinen, assistant curator at the Skirball Cultural Center. Adams' Manzanar photos were published in a book, "Born Free and Equal," in 1944. Reception to the book was mixed, to the say the least. There are accounts of so-called patriots burning the book and calling Adams "un-American" because he was sympathetic to Japanese-Americans, said Lehtinen.
The elimination of surprises may be in some way reassuring to the most devout digital fanatics, and the brand managers who have fallen under their spells. But it is utter, dreary tedium for consumers -- and a veritable death knell for the kind of passionate, deeply resonant engagement that forges lifelong relationships with brands.