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Anti Tobacco Ads Success

Do Anti-Tobacco Ads Work? Ask a 'Neural Focus Group'

Wray Herbert | Posted 06.23.2012 | Science
Wray Herbert

Wouldn't it be helpful to have a simple, objective assessment of anti-tobacco messages, one that predicts how large numbers of people will respond? Well, psychological scientists are working on just that, and indeed may have identified a neurological predictor of mass behavior change.