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(VIDEO) Viewability Will Hike Online Ad Prices: Xaxis' Chair David J. Moore

Andy Plesser | Posted 05.19.2015 | Business
Andy Plesser

Advertisers' quest for buying only ads that can be viewed by human users may end up costing them more to advertise in the long run, says an influentia...

(VIDEO) AOL Goes Short At Prime-Time To Reach Viewers: Martinez

Andy Plesser | Posted 05.09.2015 | Entertainment
Andy Plesser

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martin...

(VIDEO) Nielsen's Hohman Ready To Measure Netflix

Andy Plesser | Posted 05.04.2015 | Entertainment
Andy Plesser

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some number...

(VIDEO) Ad Tech Consolidation Doesn't Mean Walled Gardens: BrightRoll's Mosher

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech p...

(VIDEO) Digital Isn't Boosting Overall Ad Growth Much: comScore's Fulgoni

Andy Plesser | Posted 05.03.2015 | Business
Andy Plesser

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measu...

(VIDEO) Ad Creatives Going Through Renaissance: AOL's Martinez

Andy Plesser | Posted 04.29.2015 | Business
Andy Plesser

FORT LAUDERDALE -- Online ads aren't just banners anymore. Recent developments in digital marketing mean the discipline is beginning to create richer,...

(VIDEO) Google's AdX Bigger Than Global Stock Markets: Vanderzee

Andy Plesser | Posted 04.29.2015 | Technology
Andy Plesser

It is often said that the "programmatic" shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to W...

(VIDEO) Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

Andy Plesser | Posted 04.29.2015 | Media
Andy Plesser

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow pro...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Making the "Media Revolution:" IPG's Roth, WPP's Sorrell, AOL's Armstrong and GroupM's Gotlieb

Andy Plesser | Posted 04.26.2015 | Media
Andy Plesser

The role of the media agency is dramatically changing with entrance of "biased" tech companies, says Michael I. Roth, CEO of Interpublic Group. He say...

(VIDEO) Ad Fraud Is Not As Widespread As You Think: comScore CEO

Andy Plesser | Posted 04.22.2015 | Business
Andy Plesser

PHOENIX -- Over the last year, the reality that many web ads are viewed not by consumers but by automated scripts, or are otherwise out of view, has g...

(VIDEO) This is The Year of "Advertainment," Virool's Danzis

Andy Plesser | Posted 04.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -  Virool, the self-service video advertising company with some 30,000 customers, is increasing  its operations around the needs of ...

(VIDEO) VivaKi Spreads Its Expertise Across SMG: Delaney

Andy Plesser | Posted 04.22.2015 | Business
Andy Plesser

FORT LAUDERDALE -- Recent reorganisations within Publicis' Vivaki unit see digital expertise built up over the latter group's existence moved from its...

(VIDEO) "We Are Not a Trade Desk," We are a Media Company, Xaxis Chairman David J. Moore

Andy Plesser | Posted 04.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -  WPP's Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a "line item" for agency media plan...

(VIDEO) Taboola's $117mn Round Welcomes Comcast, Publishers

Andy Plesser | Posted 04.06.2015 | Media
Andy Plesser

FORT LAUDERDALE -- Content marketing discovery platform Taboola has completed its latest fundraising above the $100mn rumored in recent reports, with ...

(VIDEO) Hulu's Naylor: Majority of Views Now in the Living Room

Andy Plesser | Posted 04.05.2015 | Media
Andy Plesser

FOR LAUDERDALE -  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television...

(VIDEO) BrightRoll's Mosher: Yahoo To Change the Mobile Ad Game

Andy Plesser | Posted 04.05.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition ...

(VIDEO) Momentum Building for "Addressable TV," MODI Media's Bologna

Andy Plesser | Posted 04.05.2015 | Media
Andy Plesser

FORT LAUDERDALE -- TV buying is heading on a path to addressability, and more focus on data is driving that, says Mike Bologna, President of MODI Med...

(VIDEO) Full Video Ad Viewability, We Will Get There, Google's Jane Hong

Andy Plesser | Posted 04.01.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- So you're an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for - today, that m...

(VIDEO) Deduplicate Audiences With Cross-Media Planning: Nielsen's Hohman

Andy Plesser | Posted 04.01.2015 | Media
Andy Plesser

FORT LAUDERDALE -- If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach - but, if ...

(VIDEO) A Wonderful, Unexpected Run/Walk to Fight Cancer with Tracey Scheppach and David Moore

Andy Plesser | Posted 04.01.2015 | Impact
Andy Plesser

FORT LAUDERDALE -  Cancer has touched so many of us -- and sometimes it hits very close to home.  Such is the case for SMG's EVP Tracey Scheppach wh...

(VIDEO) Programmatic Is Not Just For Real-Time: Videology's Gaskamp

Andy Plesser | Posted 03.30.2015 | Business
Andy Plesser

FORT LAUDERDALE -- So-called "programmatic" ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing...

(VIDEO) Time Goes Big on Video: Readies Large Manhattan Studio Complex

Andy Plesser | Posted 03.30.2015 | Media
Andy Plesser

FOR LAUDERDALE - Time Inc has made an "unequivocal commitment to video," says J.R. McCabe, SVP for Video, in this interview with Beet.TV To that end,...

(VIDEO) NBC Universal Launches Audience Targeting for TV

Andy Plesser | Posted 03.30.2015 | Media
Andy Plesser

FORT LAUDERDALE -  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Adve...

(VIDEO) TV Ads Could Be 10% Programmatic By 2017: AOL's Ackerman

Andy Plesser | Posted 03.30.2015 | Technology
Andy Plesser

FORT LAUDERDALE -- While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertis...