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What Does Apple's 'Misunderstood' Advertisement Mean?

Alex Soojung-Kim Pang, Ph.D. | Posted 03.05.2014 | Technology
Alex Soojung-Kim Pang, Ph.D.

Apple's newest ad, "Misunderstood," doesn't celebrate technology's ability to let us escape from boring family events. It shows how we might use it to participate.

Rising Rates of Narcissism and 'Being Unlimited'

Lisa Wade | Posted 06.04.2013 | Media
Lisa Wade

Twenge and her colleagues argue that the increase in narcissism is related to the fact that American culture has increasingly celebrated individualism. This is exactly the kind of message that they might point to as reflecting the cultural dimension of this personality shift.

Absurd Apple Posters Made By 'The Simpsons' Creator

The Huffington Post | Drew Guarini | Posted 03.08.2013 | Technology

Before "The Simpsons" creator Matt Groening sent Homer on a 23 year, 500-plus episode odyssey of "d'oh!" on FOX, he had another high profile employer:...

Jason Gilbert

Are Apple Fans Getting Older? | Jason Gilbert | Posted 08.11.2012 | Technology

Apple has long been thought of -- and positioned itself as -- the cool and trendy computer company, the tech outlet of choice for the young and the hi...

Apple Mobile Ads May Cost $1 MillIon To Display: REPORT

Yahoo! Finance | Posted 05.25.2011 | Technology

Apple Inc may charge about $1 million for displaying advertisements on its mobile devices, the Wall Street Journal said, citing advertisement executiv...