Fortune online is calling Apple's new commercials for FaceTime "heartbreaking." Spolier warning: nobody gets any bad news. As a matter of fact, in two out of the four spots, the characters in fact receive good news.
For those of you who have followed my attempts to secure an iPhone 4, the latest time-sucking device from the good people at Apple, I am pleased to report that finally, finally, I have gotten my hands on one.
Apple is more "evolutionary" than "revolutionary." They take big, ugly, complex and frustrating technology that works, and turn that same technology into something that is smaller, prettier, simpler and friendlier.