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Apple Deathstar

The Apple DeathStar: How The Rise Of Apple Has Created A Bull Market In Declining Companies

Paul Kedrosky | Posted 12.31.2011 | Small Business
Paul Kedrosky

Apple has created a kind of interplanetary weapon that has the capacity to quickly raze entire planets -- or at least entire companies. Startups constantly forget this. While it's nice to imagine creating whole new markets, most new markets form by shrinking old ones.