Apple might have been amazing, but Apple was for artists. For people in graphics. (For people in sandals.) That was simply the way the world was divided. If I ever started drawing for a living, I might consider a Mac.
I surmise that we're getting to a logical endpoint with tablets, as demonstrated by the iPad 2. The fact is that the new iPad is definitely cooler than the old one, but in an incremental sense, there's nothing new or revolutionary about it.
Apple's co-founder and CEO Steve Jobs will rightfully be credited as the driving force behind the company's spectacular success, but he may also prove to be the cause of the company's ultimate failure.