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Apple Misunderstood Commercial

What Does Apple's 'Misunderstood' Advertisement Mean?

Alex Soojung-Kim Pang, Ph.D. | Posted 03.05.2014 | Technology
Alex Soojung-Kim Pang, Ph.D.

Apple's newest ad, "Misunderstood," doesn't celebrate technology's ability to let us escape from boring family events. It shows how we might use it to participate.