If past form is anything to go by, Apple's announcement of HealthKit as part of its latest iOS release (iOS8) at the World Wide Developers Conference (WWDC) has marked a historic moment for digital and mobile health care.
The summer of 2014 will have a lead story all its own, and there are already many candidates for top honors. So follows a suggested "top 19" list of the stories most likely to dominate the news (if not the beach reading) this summer.
Becoming mobile-first is about enabling services that are only possible in a mobile world, a pretty exciting challenge across industries, and an opportunity to reset the playing field in your industry.
"Empty vessels favor the bold," I told my friend. A unique and potentially memorable name, when paired with a quality product that truly meets consumers' needs, can be the most powerful asset a brand can wish for.