I'm sure we can all agree that it is a sad day when a man burned by fajitas while praying can't sue Applebee's. But perhaps it will provide him -- and the rest of us mourning this tragedy of our broken judicial system -- some solace to know that he is not alone.
So what could have led such a fastidious administrator to risk a bundle on the chanciest investment on the planet? A Broadway show, specifically Rocky, the Musical, which closed two weeks ago without recouping its $16,500,000 capital investment.
The Applebee's social media folks came in too late and did more damage than good. Once they moved past the company line their posts were amateurish, defensive and mildly condescending.
So this is where I enter and tell you what they should have done.
The denizens of the internet will not be denied. When they act as one, they can be the only heckler truly capable of taking the floor away from the act on stage, whatever that act and whatever that stage may be. Whether this is a good thing or a bad thing depends entirely on your point of view.