It's four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan.
When Brian O'Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. Instead, later in 2007, he decided to start something new.
On Tuesday I joined Mayor Bloomberg and the New York Tech Meetup to unveil We Are Made in NY, a program that celebrates over 900 locally based startups, and helps people find a job, learn to code, or launch a new tech company -- all with the full support of New York City government.