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(VIDEO) Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus' Rubenstein

Andy Plesser | Posted 02.13.2017 | Media
Andy Plesser

It is now nine months since a Digital Content Next analysis first showed that Google and Facebook were gobbling an extraordinary 90% of all new digi...

(VIDEO) Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

Andy Plesser | Posted 01.30.2017 | Media
Andy Plesser

HOLLYWOOD BEACH, FL  -- An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already c...

(VIDEO) 'Programmability Is The Next Big Thing': 25 Buyers Go Banzai For AppNexus' 'Bonsai'

Andy Plesser | Posted 07.07.2016 | Technology
Andy Plesser

CANNES -- Twelve months after it launched an ability for advertisers to introduce custom logic to ad buying, AppNexus claims 25 clients are using th...

(VIDEO) Advertisers Want Online Data Smarts For New TV: AppNexus' Rubenstein

Andy Plesser | Posted 01.12.2017 | Technology
Andy Plesser

LAS VEGAS -- In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they ...

AppNexus Replays Video Ambitions, Starting This Summer (VIDEO)

Andy Plesser | Posted 08.23.2016 | Technology
Andy Plesser

It's four years since ad tech company AppNexus first tried helping advertisers tackle targeted ad buying on digital video, an attempt it later aborted. But now the New York-based outfit is ready to reboot its video plan.

(VIDEO) AppNexus' Brian O'Kelley on Starting Over and Finding Success

Andy Plesser | Posted 06.15.2016 | Technology
Andy Plesser

When Brian O'Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist. Instead, later in 2007, he decided to start something new.

(VIDEO) Xaxis Deal 'Critical' To AppNexus' Future: CEO O'Kelley

Andy Plesser | Posted 05.18.2016 | Technology
Andy Plesser

Last year's deal in which WPP's Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of...

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

Andy Plesser | Posted 11.30.2014 | Media
Andy Plesser

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's D...

(VIDEO) WPP Ups Investment in AppNexus as "The only alternative to align with Facebook or Google," Martin Sorrell

Andy Plesser | Posted 11.22.2014 | Business
Andy Plesser

WPP, the world's largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the...

(VIDEO) Programmatic Revolution Is "Eating The Media World": AppNexus' Rubenstein

Andy Plesser | Posted 10.25.2014 | Media
Andy Plesser

"Programmatic" methods of buying and selling digital advertising space have come a long way since they were used only to shift un-loved banner slots. ...

We Are Made in NY: Tech Thrives in NYC

Rachel Sterne | Posted 04.25.2013 | New York
Rachel Sterne

On Tuesday I joined Mayor Bloomberg and the New York Tech Meetup to unveil We Are Made in NY, a program that celebrates over 900 locally based startups, and helps people find a job, learn to code, or launch a new tech company -- all with the full support of New York City government.

When Will Traditional Media Embrace Real Time Bidding and Demand Side Platforms?

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The online publisher, RTB, DSP, Ad Exchange, horizontal and vertical ad network, data, verification, optimization and tools business is not an easy ma...