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Arbys Russ Klein

Arby's Changes Ads After Outcry

Posted 10.08.2012 | Home

The new ad campaign that Arby's unveiled on Sunday was intended to draw attention to the struggling sandwich chain. But not the kind of attention it g...

Joe Satran

Arby's Takes On Subway | Joe Satran | Posted 10.02.2012 | Home

Soon after Russ Klein became chief marketing officer at struggling sandwich chain Arby's in January, he commissioned the Boston Consulting Group to co...