Shell Oil has announced it may take a page out of the BP "Beyond Petroleum" greenwashing book, rebranding itself as something other than an oil company for its United States-based unit. "Oil" could at some point in the near future be removed from the name.
There is a better way to govern our last frontiers. The first thing we need is a "timeout." We need a lot more science, and more deliberate thinking about whether this frontier development will help, or hinder, our quest for a sustainable future.
Yesterday I was served with an urgent notice from Shell, the world's wealthiest oil company, whom in the past weeks we have been vigorously and prominently campaigning against in our Save The Arctic drive.
"I have to see it to believe it," was the reaction to my Russian colleague, Jon Burgwald, when he told me that every spring the rivers in Northern Russia turn black with oil saturated ice. He sent me the pictures last night.
Tomorrow Hillary Clinton will fly to picturesque Greenland to discuss how spill response equipment might work in one of the world's most beautiful environments: the Arctic. I can save her the trip. It won't.