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Arlene Battishill

Behind the LAScooterGirls' Tweets: One Designer's Savvy Use of Social Media

Mary Hall | Posted 05.25.2011 | Technology
Mary Hall

A few weeks ago, I interviewed designer Arlene Battishill President & CEO of ScooterGirls, Inc. Arlene's story is a fascinating one. She is using Social Media to listen directly to her customers and make products that suit them.