For those who habitually spend just a few seconds with an art work in a museum or gallery, and then devote more time than that to the adjacent wall label, the Slow Art Day experience offers an opportunity to slow down and pay attention in a way that proves genuinely rewarding.
The number of people who live their lives thinking they don't like art bewilders me. In fact the question consumes me so much that I've taken to asking it to everyone I meet. Occasionally I discover another art lover, but more often than not the reaction is befuddlement.
In my sophomore year of college, I went to an appointment to meet with my adviser. She looked at me straight in the eyes and said, "You should major in art history as an undergraduate, but after that you should go get an MBA and make some money!"
Art has always tended to speak truth to power, to enlighten us, to challenge us, to stretch our understanding of ourselves and our place in the universe. It wasn't always so self-referential, so blasé, so up for grabs.
It is 2012, but in the art world it is often still 1966. Some of the "traditions" underlying the business side of the gallery and museum world date back decades. Don't let 'em fool you that they are hip.