While you have access, no doubt, to a wealth of advice and knowledge, I humbly suggest that you fully exploit the expertise of your arts community and the power of cultural diplomacy.
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Cultural diplomacy has avid supporters partly because this facet of public diplomacy usually is not controversial and has a high feel-good quotient. Sending an orchestra to China has value because each such venture opens doors and minds.
What is public diplomacy? The term, coined in the mid-1960s covers programs ranging from the Fulbright educational exchange to information about US foreign policy directed to overseas audiences.
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