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Arts Marketing

Celebrating the Arts Across All Sectors

Robert L. Lynch | Posted 01.23.2014 | Arts
Robert L. Lynch

As America celebrates National Arts and Humanities Month in October, Americans for the Arts will also be celebrating our nation's complex mix of support for the arts.

Broadway Needs a Swift Kick in the App

James Sims | Posted 11.09.2013 | Arts
James Sims

It's time for arts-related mobile apps to get micro, right down to the seat you're sitting in, and extend the storytelling experience through second screens.

Thank God There's No Black Monday in the Arts World, or Maybe There Should Be?

Jade Simmons | Posted 03.04.2013 | Arts
Jade Simmons

What the arts world needs is fresh vision that can adapt to the new crop of talent being cultivated, continually inspire the guard currently in place and make innovative, rather than obligatory use of new technology and ways of communicating.

A Balancing Act

Annmarie Erickson | Posted 03.27.2012 | Detroit
Annmarie Erickson

Rembrandt and Jesus. Jesus or Rembrandt? Which name headlines the marquee? Is it the world-renowned painter? Or does Jesus automatically trump everyone on the playing field because, after all, he is Jesus?

The Marginal Buyer

Michael Kaiser | Posted 06.18.2011 | Arts
Michael Kaiser

One of the facts of life for all arts organizations is that we don't have the resources required to market to every potential ticket buyer, and arts managers can make the mistake of focusing their marketing on those who always buy tickets anyway.

The Millennials Project

Michael Kaiser | Posted 09.12.2012 | Arts
Michael Kaiser

We in the arts face a major problem: we now have a generation of young people who have had virtually no exposure to the arts. They do not go to theater, concerts, dance performances or operas.

The Technology Challenge

Michael Kaiser | Posted 05.25.2011 | Entertainment
Michael Kaiser

We live in an age of astonishing invention. The new communication tools developed over the past 20 years are remarkable for their power and penetratio...

I Like Older People

Michael Kaiser | Posted 05.25.2011 | Arts
Michael Kaiser

Looking to diversify our audiences does not mean we should turn our backs on, or reduce service to, seniors or other mainstays of our audience.

Los Angeles: Faces in the Classical Music Crowd

Laurence Vittes | Posted 05.25.2011 | Arts
Laurence Vittes

Together, Julia Torgovitskaya and Jennifer Chernick may be the world's hottest classical music and opera reporting team.

Conventional "Wisdom"

Michael Kaiser | Posted 05.25.2011 | Entertainment
Michael Kaiser

Is there conventional wisdom amongst arts organizations that I disagree with and try to fight against?