What the arts world needs is fresh vision that can adapt to the new crop of talent being cultivated, continually inspire the guard currently in place and make innovative, rather than obligatory use of new technology and ways of communicating.
Rembrandt and Jesus. Jesus or Rembrandt? Which name headlines the marquee? Is it the world-renowned painter? Or does Jesus automatically trump everyone on the playing field because, after all, he is Jesus?
One of the facts of life for all arts organizations is that we don't have the resources required to market to every potential ticket buyer, and arts managers can make the mistake of focusing their marketing on those who always buy tickets anyway.