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Ashley J. Swartz

(VIDEO) Alexa Rocks Vegas & More: Ashley J. Swartz' Take on CES 2017

Andy Plesser | Posted 01.17.2017 | Media
Andy Plesser

Every year I provide Beet.TV audiences with the most relevant takeaways and insights I've found at CES for the advertising and media industry. CES 2...

(VIDEO) Premium Video's Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

Andy Plesser | Posted 12.22.2016 | Media
Andy Plesser

What is the value of premium video in the modern marketing mix? Big and growing, according to a three-strong panel assembled by Beet.TV to chew over t...

(VIDEO) Furious Corp.'s Swartz On Corralling Disparate Media Company Data, Systems

Andy Plesser | Posted 11.09.2016 | Media
Andy Plesser

BOSTON - When Ashley Swartz discusses the nuts and bolts of digital media, it's reflective of her background in manufacturing systems. Hence her view ...

(VIDEO) Better Business Tools Key to Digital Video Future, Ashley Swartz

Andy Plesser | Posted 02.19.2017 | Business
Andy Plesser

VIEQUES, PR -- While robust, the digital video business faces hurdles for growth in the years ahead, but those can be solved with better business tool...

Living Through the Age of Fear, Uncertainty and Doubt: Furious' Swartz (VIDEO)

Andy Plesser | Posted 01.29.2017 | Business
Andy Plesser

FORT LAUDERDALE -- The advertising industry is going through enormous change. The internet has been fragmenting consumer behavior, taking analog ad ...

(VIDEO) Beet Commentary: Top Takeaways from CES 2106 by Ashley J. Swartz

Andy Plesser | Posted 01.08.2017 | Media
Andy Plesser

LAS VEGAS - Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More De...

(VIDEO) Ashley Swartz: Upfronts Alive and Well and Audience-Driven

Andy Plesser | Posted 05.15.2016 | Media
Andy Plesser

As the upfronts draw to a close, and TV networks take stock of the annual presentation fest, the role of "audiences" will likely have played a larger ...

(VIDEO) Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

Andy Plesser | Posted 05.11.2016 | Business
Andy Plesser

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficientl...

(VIDEO) Nielsen's Hohman Ready To Measure Netflix

Andy Plesser | Posted 05.04.2015 | Entertainment
Andy Plesser

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some number...

(VIDEO) Digital Isn't Boosting Overall Ad Growth Much: comScore's Fulgoni

Andy Plesser | Posted 05.03.2015 | Business
Andy Plesser

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measu...

(VIDEO) Momentum Building for "Addressable TV," MODI Media's Bologna

Andy Plesser | Posted 04.05.2015 | Media
Andy Plesser

FORT LAUDERDALE -- TV buying is heading on a path to addressability, and more focus on data is driving that, says Mike Bologna, President of MODI Med...

(VIDEO) LG Launches New Smart TV with Improved Navigation

Andy Plesser | Posted 03.15.2015 | Technology
Andy Plesser

LAS VEGAS -- Consumer electronics manufacturer LG Electronics rolled out a new operating system for its smart TV at the Consumer Electronics show, and...

(VIDEO) Ashley Swartz CES RoundUp: Internet of Things, Drones and Wearable Tech

Andy Plesser | Posted 03.14.2015 | Technology
Andy Plesser

LAS VEGAS -- Many of the key advances in consumer electronics at this year's flagship convention have expanded far and wide beyond actual devices, say...

(VIDEO) Connect The Dots To Pay-By-Outcome Ads: Simulmedia's Morgan

Andy Plesser | Posted 02.14.2015 | Technology
Andy Plesser

So far in the history of advertising, marketers have had to satisfy themselves with measuring the effectiveness of their spending against relatively s...

(VIDEO) Mondelēz's Bough Aims To Be A Data Player

Andy Plesser | Posted 02.14.2015 | Business
Andy Plesser

One of the industry's celebrated digital marketing chiefs says using his company's own data about consumer behavior will become key to future campaign...

(VIDEO) Eyeview Bringing "Creative Programmatic" to Online Video Advertising

Andy Plesser | Posted 01.05.2015 | Technology
Andy Plesser

Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe's, delivering customized versions of creativ...

(VIDEO) Adobe's "Marketing Cloud" Explained

Andy Plesser | Posted 11.24.2014 | Technology
Andy Plesser

COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whol...

(VIDEO) TV Upfront Was "Underwhelming," a Beet Commentary

Andy Plesser | Posted 10.04.2014 | Media
Andy Plesser

The 2014 Upfront were "slightly underwhelming" says Furious Minds' CEO and Founder Ashley J. Swartz. "The numbers weren't so great." Although televi...

(VIDEO) Breaking: LiveRail Acquired by Facebook

Andy Plesser | Posted 09.01.2014 | Media
Andy Plesser

In a big move to expand its video advertising capabilities, Facebook has acquired video ad services company LiveRail, both companies announced today. ...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Beet Commentary: Big Upside in DirecTV-AT&T Deal Resides in Mobile & Latin America, Ashley J. Swartz

Andy Plesser | Posted 07.29.2014 | Technology
Andy Plesser

While programming has been cited as a motivator for the AT&T-DirectTV deal, the biggest benefits may lie in wireless and Latin America, says Ashley J....

'Addressability Won't Grow TV Pie': Nielsen's Hohman

Andy Plesser | Posted 04.27.2014 | Technology
Andy Plesser

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. ...

Google Expects Consolidation In Programmatic Ad Market

Andy Plesser | Posted 02.18.2014 | Business
Andy Plesser

Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new automated ad delivery tools. But this proliferation may not always...

Starcom's Richman: Cross-Screen Investment Rising, Discovery is Next Frontier

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this inter...

Digital Full Episodes A Draw in Upfront, NBCU's Naylor Says

Andy Plesser | Posted 10.13.2013 | Media
Andy Plesser

The biggest draw in digital video during the upfronts was for content in full-episode players, says Peter Naylor, EVP Digital Media Sales at NBC Univ...