iOS app Android app

Ashley Swartz

(VIDEO) Privacy Concerns Slowing Ad Targeting In Europe: Furious Corp's Swartz

Andy Plesser | Posted 08.27.2015 | Technology
Andy Plesser

Through the eyes of a US marketing exec, Europeans are, notoriously, relatively more concerned about how ad targeting might impinge on their personal ...

Vice Sees Huge Upside for News Operation, Brian Dietz Tells Beet.TV (VIDEO)

Andy Plesser | Posted 11.01.2014 | Media
Andy Plesser

In just the past six month, Vice has become "one of the biggest newscasts in the country and possibly the world," says Vice SVP for sales Brian Dietz in this segment on Beet.TV.

Custom Content is Powering the Automation of Media Buying at Magna Global

Andy Plesser | Posted 04.05.2014 | Business
Andy Plesser

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016....

YouTube's Skippable Ads Keep 50% More Viewers

Andy Plesser | Posted 03.01.2014 | Technology
Andy Plesser

Putting users in control can put publishers at an advantage, it seems. Google's TrueView video ad format may let users skip YouTube pre-roll ads - but...