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Attention Grabber

4 Ways Humor Can Increase the Bottom Line of Your Business

Matt Fore | Posted 05.23.2016 | Business
Matt Fore

Tell me the features of your product and you will put me straight to sleep. Show me a funny commercial involving your product and a monkey in a business suit and I'm already taking out my credit card. Is that really the way it works? Not exactly, but close.

Craft an Exceptional Elevator Pitch

Penny C. Sansevieri | Posted 06.13.2011 | Books
Penny C. Sansevieri

We have an ever-shrinking attention span, so you need to capture someone's attention in a very short, succinct pitch.