Over the years, I kept finding myself recommending POP! to friends and colleagues in marketing. While I have given away (or forgotten about) many other business and marketing books that I read, I have held onto my copy of POP! So, when Sam's new book came out, I was excited to read it...and review it.
How many opportunities to be part of something meaningful do you miss because your attention is being frittered away on the meaningless? It's nice to listen to music on your trip to work, but if you're doing so because you believe there is nothing worthwhile happening in your world, then you are sorely mistaken.