You can count on the semi-annual Geneva auto show to bring out the most outrageous pieces of automotive design. In the heart of Europe, the show is a magnet for high-end manufacturers and well-heeled car enthusiasts looking for their next conspicuous ride.
I think, well, I want to be free to explore the city at my own pace so what vehicle in my mind matches up to a freewheeling trip that matches Gaudi's. Okay, well what comes to mind is the ultra sexy 2015 Audi S5 Cabriolet a little car just looking for some action.
The world has never seen something like this, not even science fiction movies did not exactly predict this. We have seen a drop in the ocean of what's about to happen, approaching us at a lightning speed.
We could be forgiven for thinking this is a vaguely interesting gewgaw in a world benumbed by technological gadgetry. The iPhone Six is out, for crying out loud... But like those who scoffed at Karl Benz's strange "Motorwagen" in 1900, we'd be overlooking a revolution.
The California Department of Motor Vehicles recently issued Audi the first permit to begin testing autonomous vehicles on public roads. But it's just a piece of Audi's mission to begin re-engineering cities around the globe, with cars as just a part of the transportation equation.
The cast of Orange is the New Black held court throughout the evening, and had a fab time doing it. Billy Bob Thornton also showed up, in his apparent uniform for the weekend, a well-worn jean jacket and a weathered frown.
Rayner answered, "I want to be independent. I want to be able to make my own money. I want to have a nice car to drive. I want to own my own home. I want to be able to travel and do great things." Her mother replied, "If that's what you want, why don't you take an automotive class?"
Last month in Santa Monica, I attended a multiplatform art event sponsored by Audi to promote their new A3. As many friends of this page know, I do not drive a car, so I'm not all that well-equipped to judge, but the car looks really nice.
Buildings, clothing and products all trigger the public's awareness of design. But how about the automobiles we drive? Not being an expert on the topic, I asked a master automobile designer how he measures great design.
The idea that you can only get a luxury car from a luxury brand may be specifically American. Brands like Acura, Infiniti and Lexus were invented to sell luxurious Hondas, Nissans and Toyotas to Americans who probably don't think of Hondas, Nissans and Toyotas as luxury cars.
It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.
Jeremy Lockhorn and Jonathan Hull are the visionaries behind the Emerging Experiences and Media Labs at Razorfish. It is their job, indeed very much their passion, to foresee the ways in which media is transforming and how brands can innovate alongside it.
Autonomous cars will give drivers the right to claim that they are not liable for traffic incidents, but determining who is liable will be a bit tricky. Responsibility will somehow have to be shared by the driver and the maker of the technology and the car.