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Audience Development

Creating Impact: 5 Communication Questions Every Campaign Needs To Answer

Benn Grover | Posted 05.24.2015 | Impact
Benn Grover

Communication needs to be an integral component from the very start. And so here are the five questions you should ask -- in order! -- before you kick off any campaign.

Developing a Real-time Strategy in the Age of Twitter

Janet Balis | Posted 05.21.2013 | Technology
Janet Balis

As client organizations transform to fully integrated decision-making, the loose confederations of agencies servicing these clients across creative, social, media, PR, technology and digital are likely to follow.

The Role of the Contemporary Critic

Phil Chan | Posted 04.06.2013 | Arts
Phil Chan

To all critics: I'm not asking you to be kind. That does no services to our community. However, I ask that you consider your role in the community and the power your words have over the common reader or the new audience member: