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Audience Engagement

Don't Provoke, Evoke

Greg J. Stone | Posted 07.23.2015 | Media
Greg J. Stone

Tony Schwartz believed that advertising should evoke, not provoke -- meaning that it ought to stimulate emotions rather than simply assert messages.

How Participation TV Survived the Shark Tank

Gavin Douglas | Posted 11.16.2014 | Entertainment
Gavin Douglas

Popular shows like Modern Family and Project Runway have brought this kind of experience to the mass market, allowing fans to engage second-by-second in the storyline.

A New Day: Post Recession Insights on Audiences and the Theatre Experience

Bruce E. Whitacre | Posted 07.30.2014 | Arts
Bruce E. Whitacre

There is a theory that for the last two centuries, the 14th year signaled the start of the century as it truly would be: The 1814 Congress of Vienna o...

Orchestra Moving to the Internet

Leonard Slatkin | Posted 01.26.2014 | Arts
Leonard Slatkin

One method in particular has been a boon for us: Internet broadcasting of virtually all of our subscription concerts.

COLEctive Notions Democratizes Choreographic Process

Nora Younkin | Posted 01.23.2014 | Chicago
Nora Younkin

Collective, indeed. As many professional dance companies struggle with the usual difficulties of production on a shoestring budget, The Dance COLEctive (TDC) offers dancers the precious gift of production support with the creative freedom to develop their own unique ideas.

In Tune With the Next Generation

Jesse Rosen | Posted 12.02.2013 | Arts
Jesse Rosen

Classical music participation rates have held steady for the last five years, stopping a steady decline through 2008. Orchestras have been keeping their feet to the pedals as they innovate at unprecedented rates to develop audiences.

ADF 2: The Cognitive Scientist in Residence - Dance and Memory

Lightsey Darst | Posted 09.17.2013 | Arts
Lightsey Darst

"I'm interested in how the mind works," Dr. Ruth Day says. She has the enviable title of ADF Cognitive Scientist in Residence -- which makes her, so far as she knows, the only cognitive scientist in residence at any dance festival.

Technology Driving Arts Attendance, Engagement and Fundraising

John M. Eger | Posted 03.06.2013 | Arts
John M. Eger

While new technology has presented its share of challenges to arts organizations, the opportunities technology has opened far outpaces the challenges. Indeed, the new and innovative solutions social media offers to the arts is unparalleled.

Local Publisher Engages and Monetizes Across Platforms

Garrett Goodman | Posted 12.31.2012 | Media
Garrett Goodman

Running photo contests is like practice for that unforeseeable event for readers too. By getting the audience used to participating with an easy contest topic, readers will be better prepared when news does unfold in front of them, with the instinct to quickly upload straight to the newsroom.

How The Economist Makes Millions Through Events

Garrett Goodman | Posted 10.23.2012 | Media
Garrett Goodman

This is a closer look at The Economist Group's event strategy: how it fosters audience engagement, generates millions in revenue, and attracts new readers.

Too Much Transparency?

Carey Perloff | Posted 01.07.2012 | Arts
Carey Perloff

I would hate to think that the more "transparent" we become, the more our artistic works-in-progress are manipulated to provide a good show for a viewing public. The most important thing, surely, is that the work itself have some magic, some mystery, some beauty, come opening night.

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011 | Entertainment
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Focus on Dance Writing, Content Creation, and Audience Engagement

Jennifer Edwards | Posted 09.30.2011 | Arts
Jennifer Edwards

As evidenced by the publication of this monograph, dance writing is still a celebrated practice vital to the dance world.