In the last three years, we've witnessed a boom of "Gold Rush" proportions as companies, brands, and artists scramble to develop virtual reality tools, platforms, and content, trying to figure out what will win out in this new frontier.
The thing Broadway producers don't seem to fathom (as reported in Patrick Healy's article in The New York Times January 7th) is that musicals by their very nature are not always feel-good events. And so The Last Ship will inevitably sink on Jan. 24 after a four-month run.
After about three and a half decades of listening to his music, I saw and heard Billy Joel perform live recently at Fenway Park. Even though it was a stadium show, the sound proved stunningly sharp. His voice was strong and the lyrics quite clear. The audience, however, puzzled me.
Here is the sad truth -- I wanted to know, in aggregate, how many people interact with the Oscars. I searched and searched some more, and the only information I could find on audience size was from Nielsen.
Museums are rethinking who they are, their core competencies and, importantly, what they can do to partner with schools, libraries and others to ensure American kids have the thinking skill the 21st century so demands.
Our art must change, our approach to marketing must change and the nature of the audience experience must change. If we continue to operate in the same manner as we did in the twentieth century, the arts will die.