Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies start to suffer as a result.
With the number of children diagnosed with special needs on the rise, the DOE seems to have concocted a quick fix solution to keeping up with supply and demand. However, they've neglected to take into consideration one of the most vital components of the provider-child relationship: the actual relationship