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Augmented Reality

Pokémon GO is a Much Bigger Deal Than You Ever Imagined

Jesse Damiani | Posted 07.22.2016 | Technology
Jesse Damiani

So, Pokémon GO dropped a couple weeks ago and things have gotten...weird. Wyoming teen playing new Pokemon game on phone discovers bodyPokémon Go's...

The Day I Realized My Kids Were Virtual Reality Natives (Thanks Pokemon Go)

Cathy Hackl | Posted 07.22.2016 | Parents
Cathy Hackl

"Mom, can we go hunt for more Pokemon today?" asked my 6-year-old a few days ago. I said, "No honey, you have a dentist appointment in a few minutes."...

Pokémon For Folks Who Don't Give A Hoot About Squirtles Or Zubats

Robin Raskin | Posted 07.21.2016 | Technology
Robin Raskin

People are seeing their neighborhoods in new augmented detail through the eyes of their mobile device. Some are giggling. Some are grimacing or perplexed, but they're all engaged.

Nintendo Beats Sony on Pokémon Go Fever

AsiaToday | Posted 07.20.2016 | Business

[Image: A screenshot of the official Pokémon Go Twitter account (@PokemonGoApp)] By AsiaToday reporter Kim Ye-jin - Pokémon Go is a new sensation....

Why Pokémon GO Became An Instant Phenomenon

The Conversation US | Posted 07.19.2016 | Technology
The Conversation US

Pokémon GO's rapid success demonstrates the potential for well-designed augmented reality games to connect people to one another and their physical environment.

The History Behind All Those Sh*tty Pokéstops

Beth Winegarner | Posted 07.18.2016 | Technology
Beth Winegarner

Gather around, kids. Grandma's going to tell you how all the Pokéstops were born.

The Future of Tech Just Changed at VRTO--Here's Why That Matters to You

Jesse Damiani | Posted 07.18.2016 | Technology
Jesse Damiani

When Isaac Asimov penned the "Three Laws of Robotics" for a short story, it's safe to say he never imagined they would persist as guiding principles i...

Go Pokemon Go - For Small Business

Carla Deter | Posted 07.13.2016 | Business
Carla Deter

What a week it has been on social and news stations around the world! The silly game that has created an overnight triumph - both online and in the ph...

Do the Pokémon Go: Information Security in the Physical World

Daniel Garrie | Posted 07.13.2016 | Technology
Daniel Garrie

On July 6, 2016, Augmented Reality made a great leap forward with the release of Pokémon Go, a mobile game that allows players to interact with Poké...

5 Reasons VRTO Will Completely Change the Face of VR

Jesse Damiani | Posted 06.22.2016 | Technology
Jesse Damiani

With E3 in the rearview and VRLA on the horizon, it's hard to imagine carving out any extra mental space for yet another conference, yet another round...

Are We Out Of Touch With Reality Because Of TV?

Rosanna Savone | Posted 06.15.2016 | Entertainment
Rosanna Savone

Do you ever wonder how much of your favorite crime show is actually true?

Google's Master Plan In The Post-App Era

Michael Boland | Posted 06.15.2016 | Technology
Michael Boland

We've endured the desktop era, the post-PC era, the smartphone era, and don't forget the comically overused "year of mobile." Now we're seeing glimpses of the post-mobile era, characterized by virtual reality and augmented reality.

The Augmented World Expo in San Jose was Fascinating

Zoltan Istvan | Posted 06.14.2016 | Technology
Zoltan Istvan

Zoltan Istvan trying on the Atheer AiR Suite at the Augmented World Expo A few months ago, I was invited by tech guru Tom Emrich to speak at the Augm...

Infographic: Which VR/AR Headset is Right for You?

Dennis Williams II | Posted 06.08.2016 | Technology
Dennis Williams II

The virtual reality market has grown a great deal since Google Carboards were the only option on shelves. There's different hardware for every need wh...

How VR Will Never Be As Good As Your TV

Steven Schkolne | Posted 06.28.2016 | Technology
Steven Schkolne

Many people were surprised, about a year ago, when the news broke that Oculus' virtual reality (VR) headset would require a high-end, $1000+ PC. Today...

The New VR Landscape: What's a Business Developer to Do?

Seth Schachner | Posted 05.26.2016 | Media
Seth Schachner

"With VR, well, we're trying to figure it all out, man. It's about story telling right now, and it's just too early to talk business."

Microsoft Wants To Avoid A Google Glass-Level Failure

Reuters | Casey Williams | Posted 05.23.2016 | Technology

SAN FRANCISCO (Reuters) - When Google introduced its Google Glass smart glasses four years ago, it turned to Glass-sporting sky divers buzzing a San F...

The History of Augmented Reality (Infographic)

Dennis Williams II | Posted 05.13.2016 | Technology
Dennis Williams II

Surprisingly enough, augmented reality has been in the works for several decades before sprouting to what it is today. Augmented Reality (AR) and Vir...

Microsoft's Mind-blowing HoloLens Needs Work, But Is No Google Glass

Daryl Deino | Posted 05.04.2016 | Technology
Daryl Deino

I have been reviewing tech products since 2006, but nothing that has ever come across my desk has excited me as much as Microsoft's HoloLens augmented reality glasses.

The New Realities: Virtual, Augmented and Mixed

Stephen Balkam | Posted 05.11.2016 | Technology
Stephen Balkam

The new reality that many in the tech space are talking about is broadly known as artificial reality, which covers a continuum of experiences from virtual (VR) to augmented (AR) and even mixed reality (MR).

The Future of Brand Experiences: Now Is the Time to Start Preparing for What Comes After VR

Advertising Week | Posted 04.06.2016 | Business
Advertising Week

By Thom Gruhler, Corporate Vice President Apps and Services, Microsoft Corporation We’ve been hearing it for months - 2016 is going to be the year...

A Simple Method for Managing Technological Change in (the Utility) Industry.

Seyi Fabode | Posted 03.30.2016 | Business
Seyi Fabode

The electric utility industry is glacial in its adoption of technology. There is evidence of this in never-ending pilot projects with startups that le...

What Apple vs. FBI Means for VR

Steven Schkolne | Posted 03.23.2016 | Technology
Steven Schkolne

It's the year 2025 - we're all walking around with technogoggles on our heads, living in a mixture of virtual reality and real reality. Welcome to the...

Interactive Insight: What to Do When Behavioral Data Gets Weird

Advertising Week | Posted 03.22.2016 | Business
Advertising Week

Preparing your marketing organization to power consumer experiences with data in the age of augmented reality By Reese McGillie, Director of Insight ...

Magic Leap's Biggest Secrets Finally Revealed

Steven Schkolne | Posted 03.09.2016 | Technology
Steven Schkolne

The more I look at Magic Leap, the more astonishing the situation is. Even more astonishing is the spell they seem to have cast on people I speak with. Magic Leap is a world where secrets live.