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Author Marketing

Spying on Your Competition is a Great Way to Be Successful

Penny C. Sansevieri | Posted 01.25.2014 | Small Business
Penny C. Sansevieri

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be awa...

10 Mistakes Authors Make that Cost a Fortune (and how to avoid them)

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

When it comes to books, promotion, and book production I know that it can sometimes feel like a minefield of choices. And while I can't address each o...

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

Readers: How you can help your favorite authors

Penny C. Sansevieri | Posted 07.13.2013 | Books
Penny C. Sansevieri

Okay readers, listen up. This one is for you. Being an author isn't easy, in fact it's a pretty tough job. We write our books for you and, in return, ...

Why Apprentice Writers Shouldn't Be Marketers

Lisa Dale Norton | Posted 01.07.2012 | Books
Lisa Dale Norton

Should apprentice writers who are just learning the craft really be expected to manage their own PR campaigns?

7 Of The Best Author Websites

The Huffington Post | Posted 05.25.2011 | Books

Authors: masters of language, but often not the web. Even some writers with massive Twitter followings and social media campaigns don't have useful we...

When Will An Author Release A Sex Tape?

publishingperspectives.com | Posted 05.25.2011 | Books

Today's article by Isobella Jade describes how she built a powerful personal brand in three short years. While it's no secret that writers need to be ...