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Author Promotion

"Help! My Book Isn't Selling!" 9 Things to Consider Before Giving Up

Penny C. Sansevieri | Posted 09.28.2016 | Books
Penny C. Sansevieri

When indie authors come to me and ask "Should I just give up?" it's hard to answer. Without knowing a lot of the history of the book or what the author has done, it's a bit like trying to diagnose a patient you've never seen. There are, however, some tell-tale signs that you can breathe new life into your book. Here is a list of thing you can try before throwing in the towel. They might just help improve stagnant sales.

It's Back to School Season for Book Promotion Campaigns

Stacey J. Miller | Posted 09.09.2016 | Books
Stacey J. Miller

By Stacey J. Miller, Independent Book Publicist Founder of S. J. Miller Communications How are you celebrating the back-to-school sea...

Secrets To Turning Your Facebook Page Into An Epic Marketing Tool

Penny C. Sansevieri | Posted 06.15.2016 | Books
Penny C. Sansevieri

I don't know about you but I sort of have a love/hate relationship with Facebook, when it works it works well but when it doesn't work, well... crickets. The challenge is that Facebook is always changing and as it does, our strategies need to change as well.

As Fresh as Baking Soda

Stacey J. Miller | Posted 12.15.2015 | Books
Stacey J. Miller

Book promotion is similar to baking soda in one important way. Both will say fresh for only 30 days or so, and then it's time to start over again with a new media angle or a fresh box of baking soda.

Bonus Book Publicity Opportunities

Stacey J. Miller | Posted 06.06.2015 | Books
Stacey J. Miller

You don't have to be particularly outgoing to get on the media's list of dependable guests and resources. Just let producers, hosts, editors, bloggers and other media decision-makers know that your schedule is fairly flexible.

The Next Marketing Trend: The Pursuit of Micro-Fame

Penny C. Sansevieri | Posted 03.18.2015 | Books
Penny C. Sansevieri

There's a saying in the music business: if you can't be a hero in your hometown, you can't be a hero anywhere. Bruce Springsteen and Billy Joel both played bars that likely you and I wouldn't be caught dead in.

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 09.08.2014 | Books
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

Courting Catalogs and Bulk Sales

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnabl...

Planning an Exceptional Book Signing

Penny C. Sansevieri | Posted 12.01.2013 | Books
Penny C. Sansevieri

Despite the fact that bookstores are closing, authors still want signings and events. Now, more than ever, calendars fill up quickly for events and sp...

Readers: How you can help your favorite authors

Penny C. Sansevieri | Posted 07.13.2013 | Books
Penny C. Sansevieri

Okay readers, listen up. This one is for you. Being an author isn't easy, in fact it's a pretty tough job. We write our books for you and, in return, ...

The Silent Treatment: Why No News May Be Good News in Your Campaign

Penny C. Sansevieri | Posted 03.24.2013 | Books
Penny C. Sansevieri

We all get the silent treatment, regardless of where we are in our careers. Don't let it discourage you. Instead use this time as a way to assess, realign, or add to your skill set. I promise that if you do, someday the cone of silence will lift.

Maxwell Perkins Never Used MySpace, but I Ain't Ever Used a Telegraph Machine

Benjamin LeRoy | Posted 05.25.2011 | Books
Benjamin LeRoy

Though you may have seen some worrisome headlines over the last few years, I want to let you know that publishing isn't dead. Or dying.