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Author Publicity

Disillusioned by Publishers? Join the Club!

Lev Raphael | Posted 01.04.2017 | Home
Lev Raphael

The Internet is filled with outrage over the $250,000 advance from Simon and Schuster to alt-right writer Milo Yiannopolous for a book titled Dangerou...

It's Back to School Season for Book Promotion Campaigns

Stacey J. Miller | Posted 09.09.2016 | Home
Stacey J. Miller

By Stacey J. Miller, Independent Book Publicist Founder of S. J. Miller Communications How are you celebrating the back-to-school sea...

As Fresh as Baking Soda

Stacey J. Miller | Posted 12.15.2016 | Home
Stacey J. Miller

Book promotion is similar to baking soda in one important way. Both will say fresh for only 30 days or so, and then it's time to start over again with a new media angle or a fresh box of baking soda.

Authors Beware of Publicity Scams

Kristen Houghton | Posted 07.21.2016 | Home
Kristen Houghton

Every writer is aware that the job doesn't end with just writing a book. There's a heck of a lot more that needs to get done; editing that seems endless with back and forth correspondence with your editor, cover approval, layout approval, and printing.

Bonus Book Publicity Opportunities

Stacey J. Miller | Posted 06.06.2015 | Home
Stacey J. Miller

You don't have to be particularly outgoing to get on the media's list of dependable guests and resources. Just let producers, hosts, editors, bloggers and other media decision-makers know that your schedule is fairly flexible.

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 09.08.2014 | Home
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

What Price Book Publicity?

Stacey J. Miller | Posted 06.23.2014 | Home
Stacey J. Miller

Of course, you probably know a 12-year-old who can design your site. Don't hire him or her. There are places to save a dollar, and website design and implementation isn't it. Your reputation, as an author, depends on how good you look online.

The Etiquette of Author Radio Interviews

Stacey J. Miller | Posted 06.14.2014 | Home
Stacey J. Miller

With a small investment of effort, you can turn a one-shot radio interview opportunity into an ongoing dialogue with radio producers who are always willing to listen to your ideas.

The Latest Publishing Wisdom: Authors Need to Shop Themselves 'Til They Drop

Lev Raphael | Posted 03.13.2014 | Home
Lev Raphael

I've been publishing books since 1990 in many genres with different publishers and have seen wave after wave of answers to the question "What will sell this book?"

Selling Yourself Never Ends When You're an Author

Lev Raphael | Posted 08.31.2013 | Home
Lev Raphael

You're currently expected to have a strong presence on Goodreads and anywhere else on-line you can chat with your fans. How long will that be the new "best" way to promote your books?