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Authority Marketing

Being a Bestseller is NOT All About Sales

Chuck Boyce | Posted 09.08.2015 | Business
Chuck Boyce

Most every author dreams of selling a million copies of their book. Or even a hundred thousand copies. They gauge their success by how many units they...

The Importance of Online News for Building Authority

Chuck Boyce | Posted 05.28.2015 | Business
Chuck Boyce

The key to building an authoritative media presence is using all the available resources. Plus, a successful authority strategy includes identifying target audiences and understanding how audiences gather information.

9-Step Authority Marketing Roadmap [Infographic]

Jonha Revesencio | Posted 04.10.2015 | Business
Jonha Revesencio

This is part of the Digital Marketing Insights series - featuring tips, analysis and recommendations from marketing experts on how to become successfu...

How to Get Your Business on Local News

Brian Horn | Posted 05.19.2014 | Small Business
Brian Horn

One good way to increase brand awareness is by being featured in the news. Many people still get their community information from the local news, so it's always effective for a company to direct attention to their business by coming out on the local news.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.