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Auto Industry History

How the iPhone Got Tail Fins -- Part 2

Steve Blank | Posted 12.21.2011 | Business
Steve Blank

In a stroke of genius, GM invented the annual model change. Sloan borrowed this idea from fashion where styles changed every year and applied it to automobiles starting in the 1920s.

How the iPhone Got Tail Fins -- Part 1

Steve Blank | Posted 12.18.2011 | Business
Steve Blank

First it was a craft business, then driven by relentless technology innovation and then a price war as economies of scale drove production. No, it's not Apple and the iPhone. It was General Motors and the auto industry.