Step 1: Manufacture a shower gel that promises "unrelenting female attention and/or late nights."
Step 2: Break the news that a thief stole $18,000...
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"With all the progress we made in 2012... you might think advertisers would have stopped objectifying women and girls, right?"
We'd like to answer ...
What would wayward men do without a deodorant brand that dispenses dating advice? This week Axe's latest ad campaign helpfully reveals the secret to relationship bliss: oddly-named shower gel.
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