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Axe Effect

WATCH: Axe Hair Ads Prove First Impressions Are Everything

The Huffington Post | Lauren Leibowitz | Posted 05.22.2013 | Style

If you know, or once knew, a thirteen-year-old-boy, chances are you know what Axe Body Spray smells like. While the product's musky scent might come o...

Guys Gone Wild -- for Grooming Products

Kit Yarrow, Ph.D. | Posted 05.25.2011 | Style
Kit Yarrow, Ph.D.

Guys are so eager to smell like "the man your man could smell like" that for the first time in history they're spending more on personal care products than women.