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Axe And Dove Parent Company Promises No More Sexist Ads After Bleak Report

The Huffington Post | Zeba Blay | Posted 06.23.2016 | Women

It's no secret that sexism runs rampant in the advertising world, and now one company says it has made a commitment to do something about it. Unileve...

An Amazing Thing Happens When A Golf Drive Hits An Axe

The Huffington Post | Ron Dicker | Posted 03.25.2016 | Sports

Any golfer who has ever wanted to harm his golf ball after a bad day might appreciate this experiment. With a bit less malice, the lads from Australia...

Axe Wants To Shed Its Douchey Reputation And Empower Men

The Huffington Post | James Cave | Posted 01.15.2016 | Style

Axe, the brand that wants to make all men everywhere completely, utterly, irresistibly f*ckable, has cleaned up its act. Gone are the days of spraying...

Axe's New 'Find Your Magic' Ad Promotes A Different Type Of Masculinity

The Huffington Post | Curtis M. Wong | Posted 02.02.2016 | Queer Voices

The popular men's grooming brand Axe is casting the spotlight on a variety of men who don't fit neatly into macho stereotypes for its new "Find Your M...

Ryan Kristobak

John Legend On 'Selma' Snubs: 'It Was Oscar-Worthy Work' | Ryan Kristobak | Posted 02.02.2015 | Entertainment

Following his first Golden Globe win, for the track "Glory" from the film "Selma," John Legend, along with his fellow songwriter Common, are favored t...

LOOK: You'll Never Guess Which Product Is Featuring A Gay Kiss In Its New Ad

The Huffington Post | Curtis M. Wong | Posted 02.02.2016 | Queer Voices

The Australian version of the popular men's grooming product Axe is featuring a gay kiss in its latest TV commercial. The brand, which is known as...

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 01.25.2015 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 01.03.2015 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

Thief Steals $18,000 Of Axe Shower Gel, Axe Is Totally Cool With That

The Huffington Post | Andy Campbell | Posted 04.24.2014 | Weird News

Step 1: Manufacture a shower gel that promises "unrelenting female attention and/or late nights." Step 2: Break the news that a thief stole $18,000...

Just How Sexist Were This Year's Super Bowl Ads?

The Huffington Post | Nina Bahadur | Posted 02.03.2014 | Women

Watching the Super Bowl is just as much about the ads as it is about football. And given that the outcome of last night's game was pretty clear from h...

WATCH: Axe Thinks Body Spray, Sex Key To World Peace

Posted 02.03.2014 | Sports

Body spray is the key to world peace? Fragrance and personal hygiene maker Axe has made a name for itself with an advertising strategy that could b...

Finally, An Axe Commercial We Can All Get Behind

Posted 01.23.2014 | Business


Are Our Standards Going Down the Drain?

Rachel Braun Scherl | Posted 11.26.2013 | Media
Rachel Braun Scherl

I have to hand it to Clorox. The company did get more people talking about drain cleaning with renewed vigor. Journalists are writing about drain cleaner. I imagine more people actually bought drain cleaner since the launch of the commercials.

Axe Commercial Suggests Women's Hotness Is A Danger To Men

The Huffington Post | Julie Zeilinger | Posted 08.02.2013 | Women

Time and time again, Axe has told the masses that their body spray makes men more attractive to women -- who they present as brainless (sometimes head...

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.

Sourcing Self-Confidence From Deodorant

Ben Berkon | Posted 11.26.2012 | Business
Ben Berkon

At its core, the "Susan Glenn" Axe campaign is hardly presenting a new revelation or message in the wide world of advertising. However, the key difference is that "Susan Glenn" delves into the until-now-untapped psyche of the average teenager. And boy, is this powerful stuff.

WATCH: Axe Tells Men The Secret To Pleasing Women

Emma Gray | Posted 05.21.2012 | Women
Emma Gray

What would wayward men do without a deodorant brand that dispenses dating advice? This week Axe's latest ad campaign helpfully reveals the secret to relationship bliss: oddly-named shower gel.

WATCH: Axe Markets To Women... With Sex, Of Course

The Huffington Post | Ellie Krupnick | Posted 01.09.2012 | Style

Axe specializes in racy, often offensive ads. Occasionally the men's grooming brand manages to offend Christians, but more often than not it offends w...

WATCH: The Anti-Christian Deodorant Ad?

The Huffington Post | Jessica Misener | Posted 12.28.2011 | Style

UPDATE: Axe South Africa has started a campaign on their Facebook page to get the ad back on TV. South Africa has banned an angel-themed Axe deodor...

Music Unites Expands Efforts in 2011 With Nationwide Instrument Drive

Michelle Edgar | Posted 05.25.2011 | Education
Michelle Edgar

In less than two years, Music Unites has grown exponentially and expanded a number of its programs. The New York-based non-profit has grown from an id...

Where's My Time Traveling Delorean?

Brandon Mendelson | Posted 05.25.2011 | Comedy
Brandon Mendelson

Are you going to win a Magic tournament with bad cards? It's not likely, but it's also not impossible. Is it likely that I'll sleep with Halle Berry? No. But is it impossible? No.