Why has Twinkie become the ever-surviving cockroach of unhealthy snacks and desserts? Because of its almost-unparalleled brand equity. Despite trends toward health-conscious foods or gourmet expressions of guilty pleasures, the Twinkie is a brand master.
For the last several presidential elections, climate change has been an integral part of the dialogue. The topic's frame has evolved from the greenhouse effect to global warming to climate change, but it's been a significant theme. Not this time.
For most of us, a new baby coming into the family is ample reason for joy and celebration. But imagine a world where a new pregnancy means having to choose which beloved child to feed, clothe, or provide medicine to.