A transformational movement is challenging the view that businesses exist primarily to maximize shareholder value. A growing number of businesses are keen to play a larger role in society, not simply by acting "responsibly," but also by becoming a true "force for good."
Every business -- no matter how big or how small -- can create a positive impact while maintaining a healthy bottom line. I have found that once you center your efforts on "doing good" you are rewarded with both personal and professional success.
Launching a community-minded, transparency-focused business in an industry he describes as "rife with deceptive business practices, outrageous fees and disadvantageous contracts," Jeff Marcous thought his venture's appeal was clear.