When Gary Barker's design team embarked on redesigning the clothes hanger as an environmentally sustainable product, Barker secretly thought it was the "stupidest idea" ever. That was in 2006; now the resulting Ditto hangers are being embraced by major retailers such as Levi Strauss, REI and the Gap, and Barker's green product design company, Ditto Sustainable Brand Solutions, is flourishing.
The shift in the way an increasing number of businesses see their role in the world has been one of the most exciting, promising and desperately needed developments of the past few years. That's why today I'm delighted to announce What's Working: Purpose + Profit, a new platform, sponsored by PricewaterhouseCoopers, that's putting a spotlight on the ways businesses are working toward solutions, widening the lens of their concern and moving beyond the obsession with quarterly earnings and short-term gain toward a very different vision. Purpose + Profit will feature stories, insights and tips from leaders in the world of business and thinkers who are driving change, with an emphasis on what's working in entrepreneurship, B-corporations and impact investing.