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B Corps

6. Ben & Jerry's Ice Cream - To 'B' Or Not To 'B'

Ted Wachtel | Posted 09.16.2016 | Business
Ted Wachtel

Many would prefer to buy from what they consider ethical companies. Some people believe that capitalists are inherently greedy. But that attitude is contradicted by the growing interest in benefit corporations and in B Lab certification suggests that caring capitalism may be coming our way.

Can Benefit Corporations Make America Great Again?

The Love Summit | Posted 01.25.2016 | Business
The Love Summit

This movement is incorporating social missions into traditional for-profit business models. It goes by many names, and it comprises many different factions.

What is the Role of Business in Society?

Jay Coen Gilbert | Posted 11.13.2015 | Impact
Jay Coen Gilbert

Capitalism is the most powerful man-made force on the planet. It has played a central role in improving the quality of life for billions of people by ...

The Power of Persistence: Failure Is Not a Permanent State

Lisa Arie | Posted 06.23.2016 | GPS for the Soul
Lisa Arie

Ever been motivated by a thought that changed your life? Publishing executive Eric Zimmerman was, and he launched a life of innovation as a result. ...

B Corp Ditto Makes A Better Hanger -- And Learns How To Sell It

Carolyn McMaster | Posted 06.12.2016 | Small Business
Carolyn McMaster

When Gary Barker's design team embarked on redesigning the clothes hanger as an environmentally sustainable product, Barker secretly thought it was the "stupidest idea" ever. That was in 2006; now the resulting Ditto hangers are being embraced by major retailers such as Levi Strauss, REI and the Gap, and Barker's green product design company, Ditto Sustainable Brand Solutions, is flourishing.

What's Working: The Benefits Of Working For A Certified B Corp

Marissa Rosen | Posted 06.04.2016 | Business
Marissa Rosen

B Corps are focused on improving their impacts over time, while generating a profit. But, just as the benefits of becoming a "B" are tangible and powerful, the benefits of working for one are, too.

Introducing What's Working: Purpose + Profit

Arianna Huffington | Posted 06.02.2016 | Business
Arianna Huffington

The shift in the way an increasing number of businesses see their role in the world has been one of the most exciting, promising and desperately needed developments of the past few years. That's why today I'm delighted to announce What's Working: Purpose + Profit, a new platform, sponsored by PricewaterhouseCoopers, that's putting a spotlight on the ways businesses are working toward solutions, widening the lens of their concern and moving beyond the obsession with quarterly earnings and short-term gain toward a very different vision. Purpose + Profit will feature stories, insights and tips from leaders in the world of business and thinkers who are driving change, with an emphasis on what's working in entrepreneurship, B-corporations and impact investing.

Why B Corps Have Great Employee Engagement

Ryan Honeyman | Posted 06.01.2016 | Business
Ryan Honeyman

Becoming a Certified B-Corporation can help unleash the passion, initiative and imagination of employees by connecting them with the larger meaning behind their work.

Encountering Benefit Corporations

G. Benjamin Bingham | Posted 06.01.2016 | Business
G. Benjamin Bingham

To lead an organization takes inner fire. If inspired by greed, the fire will burn out quickly. If inspired by a desire to do good, the fire will last because it will spread to other employees, investors and community stakeholders.

Climate Change: Changing Design, Not Minds

Joe S. Whitworth | Posted 07.23.2014 | Green
Joe S. Whitworth

Like many complex social problems, climate has been reduced to a religious debate -- you must believe as I do! But actions speak louder than words, and it's pretty easy to see where our past actions have us headed.