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B2b Content Marketing

8 B2B Marketing Executives Share Their Top Priorities

James Carbary | Posted 01.10.2017 | Business
James Carbary

If you were to ask a B2B marketer his or her top priorities, what answers would you expect? Brand awareness...pipeline...content creation... Let us ...

10 Ways Your Brand's Content Strategy Can Break Through the Noise

James Carbary | Posted 01.04.2017 | Business
James Carbary

Content marketing isn't unique.

An 8-Step Process to Create Beautiful & In-Depth Marketing Assets

James Carbary | Posted 09.16.2016 | Business
James Carbary

A well-crafted marketing asset is invaluable for any B2B company. However, if you want to create high-quality content that adds genuine value to your prospective clients, you must first understand that content creation is a process.

Evolving: Content Marketing, Google And Client Attraction

Jon Rognerud | Posted 08.23.2016 | Business
Jon Rognerud

Unlike advertisements, content that is placed on authority domains remains online 'forever' and can continuously market a product and authoritatively position your brand. While content marketing is important, it has to be effective to actually help the business.

5 B2B Marketing Strategies You Need To Consider

Daniel Scalco | Posted 03.22.2016 | Business
Daniel Scalco

Having a well defined strategy is the key to improving the effectiveness of your B2B marketing efforts. Today we're going to cover the top five B2B marketing strategies you can utilize to increase leads, ROI, and, most importantly, sales.

7 Ways to Sink Your Teeth into Great Blog Content

Jonha Revesencio | Posted 11.11.2016 | Business
Jonha Revesencio

Blogs are still a very effective marketing platform. And will remain so for the foreseeable future. But, as comedian Jerry Seinfeld quips, "Most writers run out of ideas before they run out of blogs!"

The 7 Biggest B2B Lead Generation Mistakes You Can Easily Avoid

Jonha Revesencio | Posted 10.08.2016 | Business
Jonha Revesencio

B2B, or business to business, pertains to the situation where one business makes a particular transaction with another. It usually occurs when the business is sourcing materials for the production process.

The Only 6 Content Marketing Steps You Need This Year

Jonha Revesencio | Posted 08.17.2016 | Business
Jonha Revesencio

There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.21.2016 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

How Content Marketing Helps Boost Business Productivity

Jonha Revesencio | Posted 05.19.2016 | Small Business
Jonha Revesencio

There are two main ways that business productivity is increased through content management. The first is by creating the best practices that can be applied throughout a company, and the second is by encouraging divisions to interact through thoughtful leadership.

B2B Entrepreneurs Guide to Becoming Successful

Jonha Revesencio | Posted 06.07.2015 | Business
Jonha Revesencio

This is part of the Startup Mentor series - featuring advises to building successful businesses. On the surface, it seems as if business-to-business ...

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 05.17.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 05.11.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 05.11.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

Who Needs Buyer Personas?

John Fox | Posted 05.08.2015 | Business
John Fox

If your business card has the words "Sales" or "Marketing" anywhere in the title, you need to get this book. It will teach you how to stop wasting your time chasing people who will never ever be your customers.

Reinventing: Your Follow-Up and Follow Through

Nancy Michaels | Posted 01.13.2015 | Business
Nancy Michaels

My clients spend a lot of time on the pre-planning and on-site work for prospect presentations, trade shows, conferences, networking events and on and on. Here's where they fall short: It's all about the follow-up people!

B2B and Social Media Content Marketing

Layla Revis | Posted 12.29.2014 | Business
Layla Revis

Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing,...

Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy

Sharmila Chatterjee | Posted 09.07.2013 | Business
Sharmila Chatterjee

Information has always been a great way to connect with consumers, establish credibility, and gain trust. And today, with advances in digital technology and the increasingly fast-paced and competitive nature of the global business environment, it is even more vital.

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?