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B2b Content Marketing

B2B Entrepreneurs Guide to Becoming Successful

Jonha Revesencio | Posted 04.08.2015 | Business
Jonha Revesencio

This is part of the Startup Mentor series - featuring advises to building successful businesses. On the surface, it seems as if business-to-business ...

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part II

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

In Los Angeles, artist Malakai was bopping through Facebook. His parents know him as Daniel Cabrera but the street knows him as Malakai. He saw a post that David Beebe had taken a position as Vice President of Creative and Content Marketing for Marriott International. Cool. Malakai knows that guy.

Marriott Gets Bullish on Content Marketing and New Talent Is Grabbing the Horns, Part I

Gordy Grundy | Posted 03.18.2015 | Business
Gordy Grundy

Content Marketing demands great skill and subtlety. I am grateful when Pillsbury offers me a new recipe, but helpful tips on cleaning the bowl are too much. Like a progressive parent hovering over their only child, Content Marketing is a delicate balance of good advice and harassment.

How to Save 10 Hours a Week on Content Marketing

Sajeel Qureshi | Posted 03.12.2015 | Small Business
Sajeel Qureshi

Content marketing is incredibly time-consuming! You know blogging, doing videos and infographics can help you win more business, but who has time for all that when there are other fires to put out!?

Who Needs Buyer Personas?

John Fox | Posted 03.08.2015 | Business
John Fox

If your business card has the words "Sales" or "Marketing" anywhere in the title, you need to get this book. It will teach you how to stop wasting your time chasing people who will never ever be your customers.

Reinventing: Your Follow-Up and Follow Through

Nancy Michaels | Posted 01.13.2015 | Business
Nancy Michaels

My clients spend a lot of time on the pre-planning and on-site work for prospect presentations, trade shows, conferences, networking events and on and on. Here's where they fall short: It's all about the follow-up people!

B2B and Social Media Content Marketing

Layla Revis | Posted 12.29.2014 | Business
Layla Revis

Visit any social media outlet today and you're likely to find numerous articles about Social Media Content Marketing, also known as Inbound Marketing,...

The Ten-Second Race to Content Nirvana

Lee Traupel | Posted 08.06.2014 | Business
Lee Traupel

Great content is gonna resonate with the reader or fall flat in about ten second, like a great Sam Cooke song -- your in love and humming along or your not.

Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy

Sharmila Chatterjee | Posted 09.07.2013 | Business
Sharmila Chatterjee

Information has always been a great way to connect with consumers, establish credibility, and gain trust. And today, with advances in digital technology and the increasingly fast-paced and competitive nature of the global business environment, it is even more vital.

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?