iOS app Android app

B2b Marketing

How to Scale a Sales Team: 5 Lessons from the CEO of Yesware

James Carbary | Posted 10.11.2016 | Business
James Carbary

Scaling a sales team is one thing; scaling a successful sales team is another story.

Why Every B2B Marketer Should Have a Waterfall Content Strategy

James Carbary | Posted 10.06.2016 | Business
James Carbary

Consistent content production is hard. Even with a solid content marketing strategy in place, sometimes the ideas for new content just aren't there.

An 8-Step Process to Create Beautiful & In-Depth Marketing Assets

James Carbary | Posted 09.16.2016 | Business
James Carbary

A well-crafted marketing asset is invaluable for any B2B company. However, if you want to create high-quality content that adds genuine value to your prospective clients, you must first understand that content creation is a process.

Why You Shouldn't Treat B2C Like B2B In Your Marketing (and How to Fix It)

Megan Brame-Finkelstein | Posted 08.08.2016 | Business
Megan Brame-Finkelstein

If you're a product-based business, chances are you cater to two sets of clients: B2C (retail) and B2B (wholesale). And while you most likely realize these are two totally different types of customers for your business, have you ever considered how you market to each of them?

How to Equip Your Resellers to Sell Like Rockstars

James Carbary | Posted 05.17.2016 | Business
James Carbary

The B2B customer has changed. Whether they buy software or a new desk, for themselves or their business, they don't do it the same as five or ten years ago. Some people might even say they're not doing it the same way as a year ago, which is exciting but also scary if you're on the sales end. People are constantly evolving the way they execute purchases.

Hi Katharine, Sangram Here...

Katharine Mobley | Posted 04.19.2016 | Technology
Katharine Mobley

Last week I had time scheduled with Sangram Vajre co-founder and CMO of Terminus, for numerous reasons, the most important being that we are kindred s...

How to Make the Most Out of Your Next Trade Show

Daniel Scalco | Posted 04.05.2016 | Business
Daniel Scalco

The prep work that goes into a trade show is just as important as what happens when you arrive. If you put in the work before, during and after your e...

5 B2B Marketing Strategies You Need To Consider

Daniel Scalco | Posted 03.22.2016 | Business
Daniel Scalco

Having a well defined strategy is the key to improving the effectiveness of your B2B marketing efforts. Today we're going to cover the top five B2B marketing strategies you can utilize to increase leads, ROI, and, most importantly, sales.

Predictive Intelligence Might Pick Out Your Next Customer

Laura Dambrosio | Posted 03.16.2016 | Technology
Laura Dambrosio

It's 2016, and data science is going mainstream. Predictive analytics—the output of models built on complex algorithms for a specific use caseare be...

The Advantages of Selling B2B

Quora | Posted 12.14.2015 | Business

I'm answering this from a product perspective. I think the sales perspective is more obvious and has already been answered (tldr: you can actually make money before megascale). Also, my company is extremely B2B. So, bias.

B2B E-Commerce Trends for 2016

Amit Bhaiya | Posted 11.20.2015 | Business
Amit Bhaiya

Developing a strategy to drive your business to success is always a challenge, but keeping up with industry trends is another obstacle in itself.

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2016 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

The 7 Biggest B2B Lead Generation Mistakes You Can Easily Avoid

Jonha Revesencio | Posted 10.08.2016 | Business
Jonha Revesencio

B2B, or business to business, pertains to the situation where one business makes a particular transaction with another. It usually occurs when the business is sourcing materials for the production process.

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2016 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.29.2016 | Business
Ernan Roman

Article by Ernan Roman Featured on Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.22.2016 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.15.2016 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2016 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2016 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2016 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.20.2016 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Preach Patience and Consistency in B2B Marketing

Eric Fischgrund | Posted 07.21.2016 | Business
Eric Fischgrund

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.13.2016 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;