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B2b Marketing

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.19.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

The Age of Customer Empowerment

Sharat Sharan | Posted 02.03.2015 | Technology
Sharat Sharan

Naturally (and justifiably) skeptical of the stereotypical slick salesperson and of the traditional sales process in general, buyers today feel empowered to take the initiative and self-educate.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 02.11.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

Five Smart B2B Business Moves for 2015

Amit Bhaiya | Posted 01.21.2015 | Small Business
Amit Bhaiya

The B2B eCommerce growth rate is about 400% and with these figures stored in the future suppliers and business owners are all moving swiftly to get themselves on board. So whether you sell paper or pumps it's time to get your product in the shoppers cart.

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 01.20.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 01.13.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 01.12.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 01.06.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Reinventing: Your Follow-Up and Follow Through

Nancy Michaels | Posted 01.13.2015 | Business
Nancy Michaels

My clients spend a lot of time on the pre-planning and on-site work for prospect presentations, trade shows, conferences, networking events and on and on. Here's where they fall short: It's all about the follow-up people!

When It Comes to Marketing and Advertising Not Just Any Visual Will Do

Steve Olenski | Posted 09.20.2014 | Business
Steve Olenski

The power of visuals in marketing and advertising is not the future, it is the present. Ok, technically it's the present AND the future but my point is this is not something that's coming down the road nor is it a trend or a fad for that matter.

Marketing Success Begins and Ends With Qualified Leads

Don Dodds | Posted 03.15.2014 | Small Business
Don Dodds

Without clearly defining what you consider to be a qualified lead, you'll forever be behind the proverbial eight ball.

Has Social Marketing Completely Replaced Traditional?

Bill Blaney | Posted 07.21.2013 | Business
Bill Blaney

As a creative director with a wide variety of clients, I have yet to see the old tools of the trade permanently retired to the tool shed just yet. As a result, it's important to realistically correct some of the myths about marketing that seem to persist these days.

5 Tips For Getting Big Results From Small Marketing

Bill Blaney | Posted 07.14.2013 | Business
Bill Blaney

Every product, category and service has a devoted community somewhere online. Do a little research and you'll find them. If the community doesn't exist, you have a great opportunity to create one.

Research: LinkedIn Now #1 Tool of Top Sales Reps

John Fox | Posted 05.26.2013 | Small Business
John Fox

Just when you thought LinkedIn.com was a career site for finding your next job, along comes new, primary research from Jill Konrath and Ardath Albee showing that LinkedIn is now the most important sales tool in a sales rep's arsenal.

Tweeting for Business

Jure Klepic | Posted 05.18.2013 | Small Business
Jure Klepic

Twitter may be the new kid to the marketing block, but with thoughtful planning and implementation, it can help businesses communicate to their target audience in a consistent and cost-effective way.

Is It Fair to Write Proposals (RFPs) for Your Customers?

John Fox | Posted 01.08.2012 | Business
John Fox

Murphy's Law is still law. Something's bound to go wrong and when it does, you better have a relationship with the guy who sold it to you so he can make it right.

Qualified Lead: What's It Mean? (and Why Should Marketers Care?)

John Fox | Posted 08.23.2011 | Business
John Fox

"Just give me a hot lead. Just give me two of the premium leads." All sales leads are not created equal. Who can forget Glengarry Glen Ross and the p...

When is Marketing a Sales Rep's Secret Weapon?

John Fox | Posted 08.20.2011 | Business
John Fox

People like you wake up one day to the stark reality that you're spending most of your waking hours in a relationship with your sales counterpart that feels a whole lot like an arranged marriage.

Twitterific: Burberry Gets Social for London Fashion Week With Tweets from Christopher Bailey

Mary Hall | Posted 05.25.2011 | Style
Mary Hall

How does one of the world's leading fashion brands get ready for London Fashion Week? In this social media era, Christopher Bailey, Burberry Chief Creative Officer, has taken over the brand's Twitter account.